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Latino Freeze Movement

EL CENTRAL by EL CENTRAL
February 27, 2025
in Community
Reading Time: 4 mins read
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Freeze the NIH? Freeze Diversity, Equity and Inclusion? Freeze immigration in the United States?

Did you know that the Latino GDP in the United States is the fifth largest in the world? 3.7 trillion dollars. Latinos also make up 20% of the U.S. population.

Latinos and Latinas stop spending money. Hold the line. We can all collectively make a big impact by simply holding and not spending our money.

Starting NOW until they show us they care about our minority and immigrant populations of the United States.

ACTION ITEMS:

  • Latino Freeze
    • HOLD and SAVE your spending money.
    • Shop only for essentials (i.e. food) and be thoughtful/selective where you buy.
    • Continue to work and seek services (i.e. medical care)
    • No big purchases, cancel subscriptions.
      • Avoid making major purchases.
      • No taxes on your savings.
    • Support Latino American, Black American and Allied American Businesses that are supportive to this movement.
    • Support Local Supportive American Businesses to this movement (who value DEI and immigrants).
  • Make sure you pay for:
    • Your rent, mortgage/bills, responsibilities, healthcare, taxes, etc.
    • Healthy food
  • Spread the word in person and on ALL social media platforms!
  • Make a video on all social media platforms in English and Spanish, tag @latinofreeze on Instagram, and use the hashtags: #LatinoFreezeMovement #LatinoFreeze

In general, consider shopping at local stores, swap meets, farmer market’s, secondhand stores, trading, etc. Consider not spending on sports and entertainment (unless they are supportive of this movement).

The companies listed represent a diverse range of industries in a list that has been crowdsourced. We encourage all consumers to explore the information provided and make their own informed decisions about which companies align with their values and priorities. The choice to support or engage with any company is entirely up to the individual consumer.

Companies that are Committed to Diversity, Equity and Inclusion:

  • Aldi
  • Costco
  • Meijer
  • Kroger
  • Giant Grocery
  • Trader Joe’s

Stores/Products:

  • Ben & Jerry’s
  • Delta
  • Dutch Bros
  • e.l.f.
  • Ulta Beauty
  • Macy’s
  • Old Navy
  • Nordstrom’s
  • TJMaxx
  • GoToFoods (including Cinnabon)
  • Dollar Tree
  • Walgreen’s
  • Wegman’s
  • Planet Fitness
  • Proctor and Gamble
  • Craigslist​

Books: 

  • Barnes & Noble

Banking:

  • Godman Sachs
  • JP Morgan

Tech:

  • Apple
  • DoorDash
  • Everyday Health
  • Pinterest
  • Microsoft

Entertainment:

  • Disney
  • Netflix

DO NOT Shop Here
(Scaled back Diversity, Equity, and Inclusion):

  • Amazon
  • Target
  • Walmart
  • HobbyLobby
  • HomeGoods
  • Marshalls
  • Sam’s Club
  • Starbuck’s
  • Lowe’s
  • FruitoftheLoom
  • DairyQueen
  • Coca Cola
  • BaskinRobbins
  • Brown-Forman (Jack Daniels)
  • Home Depot
  • Tractor Supply
  • Ace Hardware
  • Goya

Tech:

  • Google
  • Meta (Facebook, Instagram)

​Auto/Equipment:

  • Ford
  • Harley-Davidson
  • John Deere
  • Tesla
  • Toyota

Fast Food:

  • McDonald’s
  • Wendy’s
  • In and Out

Don’t see a company/product on the lists? Consider searching on: www.goodsuniteus.com

Contact us at LatinoFreeze@gmail.com

Latinos in the United States make up the 5th largest GDP (Gross Domestic Product) in the world. Over 3.7 trillion dollars.
Latinos in the United States make up the 5th largest GDP (Gross Domestic Product) in the world. Over 3.7 trillion dollars.

Notable Articles:

The D.E.I. Retreat Has Some Notable Holdouts​

A Sweeping Ban on D.E.I. Language Roils the Sciences

Where to Contribute/Donate:

  • American Civil Liberties Union (ACLU)
  • League of United Latin American Citizens (LULAC)

 Immigrant Resources:

  • Immigrant Legal Resource Center (ILRC)
    • Red Cards / Tarjetas Rojas​
  • Immigration Advocates Network (IAN)
  • National Immigration Law Center (NILC)
    • Healthcare Provider – Know your right and patients’ rights​​

Allied Resources:

  • National Association for the Advancement of Colored People (NAACP)

#LatinoFreezeMovement

#LatinoFreeze

Tags: latinos
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