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27th Letter Books – Librería 27th Letter Books

EL CENTRAL by EL CENTRAL
August 3, 2022
in Community, Culture & Arts, Español, Featured
Reading Time: 10 mins read
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27th Letter Books Meets Growing Bilingual Demand Children’s Books in Spanish and Local Authors are Specialty

Español Abajo

By Eric Guzmán

As Southwest Detroit continues to grow and become more diverse, so too do its businesses. 27th Letter Books, a book store on Michigan Ave near W. Grand Blvd., carries a variety of books that range from local Detroit authors to bilingual children’s books in various languages.

“We like to focus on books that are by authors who are historically underrepresented and like to focus on books that are well-written and diverse books,” says Co-owner Jasmine Cooper. “We like to include books that include all definitions of diverse (Hispanic, Latino, African American authors) because they’ve been historically underrepresented in the publishing industry.”

One of the highlights of this hidden gem is its selection of bilingual children’s books. “Most of [our bilingual books] are in the children’s area,” Cooper states. “We do try to keep the Spanish and the English books for just about all the sections we have.”

As Spanish continues to grow as the second most spoken language in the United States, having access to bilingual books has now become a high demand. A study from Arizona State University shows that reading bilingual books to children at an early age “helps them support Spanish vocabulary learning.”

27th Letter Books is still a new business, and they continue to look for ways to impact the community; however, they are aware of some of the things they need to work on to draw the community in.

“One of the things we lack is just being able to speak Spanish”, Cooper states. Although she is learning Spanish, she doesn’t speak it well enough to communicate effectively with other people. “I think [it is important to keep] spreading the word in Spanish to [let the community] know there are books here for Spanish speakers and readers and to check out the space.”

Jake Spease, Art Manager and Co-owner, also expressed his thoughts on community outreach and what he believes may be the next step to help the business grow. “I think we have struggled to spread awareness that we do have bilingual books and as in any retail space, you need to have things that are selling and not just for show, so to speak,” Spease stated, “So we want to have a bookstore that’s bilingual, but none of us are independently wealthy enough to be able to make the investment to have just a bunch of Spanish language books. So, I think we would like to expand that.”

The bookstore offers a bilingual story time every Saturday at 10am, where volunteers from the community read out loud to the children, followed by an arts and craft session. Raquel Tassinari, along with her husband, brought their son to the bookstore for their first children’s story time event and spoke on the importance of teaching their son a second language.

“A part of preserving tradition is also keeping the language going”, Tassinari said. Although they have not started introducing him to a second language just yet, they do plan to start when he’s ready. Tassinari added she wants her son to learn a second language to communicate with members of her family who do speak Spanish.

Tassinari grew up in a household speaking two languages and reflected on how it helped her in life. “I think the more languages [you know] the better. It was very easy for me [to learn a second language] because I started learning when I was young. It’s been great and helps all around with communicating with people when you travel and helps stimulate your brain”.

27th Letter Books started as a pop-up in June of 2019 and found its current location on the corner of Michigan Ave and 25th street back in June of 2021. Cooper shares the business with fellow co-owners Erin and Drew Pineda and Jake Spease, and also serves as the general manager. Cooper and Spease joined Erin and Drew back in February of 2021. “We were just drawn to the building itself,” Cooper states. “[When] we saw the location, we thought it would be a cool space to have art, feature local artists as well as have books; but I think it’s just the location and the serendipity of finding this place [while] looking at other places and having it collide with what we wanted to do as a business, we decided this location would be a good location.”

The store from the inside has a very beautiful dynamic to it. As you walk into the building, you get a hint of modern industrial workspace. However, as you venture into the store and walk across the creaky, yet subtle wooden planks that make up the floor, you get a bright light inviting you to explore the rest of the books the store has to offer. Since opening at this location, 27th Letter Books has experienced its fair share of struggles, including flooding, a car crash, and most recently, has been the victim of a fraud scam all within the past year. While the scam has taken the biggest toll on the business, the owners have been successful in their GoFundMe campaign and will be able to keep their doors open for the foreseeable future.

If you would like to visit 27th Letter Books, they are located at 3546 Michigan Ave, Detroit, MI 48216 or you can visit their website at www.27thletterbooks.com.


Librería 27th Letter Books

Librería 27th Letter Books satisface la gran demanda de libros infantiles bilingües

A medida que el suroeste de Detroit continúa creciendo y se vuelve más diverso, también lo hacen sus negocios. 27th Letter Books, es una librería que se encuentra en Michigan Ave cerca de W. Grand Blvd. y tiene una variedad de libros, que van desde autores locales hasta libros bilingües en varios idiomas para niños.

“Nos gusta centrarnos en libros escritos por autores que históricamente no han sido representados y nos gusta enfocarnos en libros bien escritos y diversos”, dice la copropietaria Jasmine Cooper. “Nos gusta incluir libros que integran todas las definiciones de diversos (autores hispanos, latinos, afroamericanos) porque históricamente han sido muy poco representados en la industria editorial”.

Cooper comparte el negocio con los copropietarios Erin y Drew Pineda y Jake Spease, donde también se desempeña como Gerente General. Cooper y Spease se unieron a Erin y Drew en febrero de 2021. La librería 27th Letter Books comenzó como un emprendimiento en junio de 2019 y adquirió su ubicación actual en la esquina de Michigan Ave y la calle 25, en junio de 2021.

“Simplemente nos atrajo el edificio en sí”, afirma Cooper. “Cuando vimos la ubicación, pensamos que sería un espacio genial para mostrar arte, presentar artistas locales y también para tener libros; pero creo que es la ubicación y la casualidad la que nos llevó a encontrar este lugar, mientras mirábamos otros espacios, así que hicimos que éste coincidiera con lo que queríamos hacer como negocio, decidimos que esta ubicación sería excelente para nuestro propósito”.

Internamente la tienda tiene una dinámica muy hermosa. Al entrar en el edificio, se percibe inicialmente la estancia de un espacio de trabajo industrial moderno. Sin embargo, a medida que se aventura en la tienda y camina a través de los tablones de madera chirriantes pero sutiles que forman el piso, se muestra una luz brillante que lo invita a explorar el resto de los libros que la tienda tiene para ofrecer.

Uno de los aspectos más destacados de esta joya escondida es su selección de libros infantiles bilingües. “La mayoría de nuestros libros bilingües están en el área de infantil”, afirma Cooper, pero “Tratamos de mantener los libros en español e inglés para casi todas las secciones que tenemos”.

A medida que el español continúa creciendo como el segundo idioma más hablado de los Estados Unidos, tener acceso a libros bilingües se ha convertido en una gran demanda.

Un estudio de la Universidad Estatal de Arizona muestra que leerles libros bilingües a los niños a temprana edad “les ayuda con el aprendizaje del vocabulario en español”. Los libros, sin embargo, “exploran frases complejas en inglés, que también podrían beneficiar el desarrollo del idioma inglés”.

La librería 27th Letter Books sigue siendo un negocio nuevo, y todavía sus propietarios están buscando formas de impactar a la comunidad; sin embargo, son conscientes de algunas cosas en las que deben trabajar para atraer a la comunidad.

“Una de las cosas que nos falta es poder hablar español”, afirma Cooper. Aunque está aprendiendo español, no lo habla lo suficientemente bien como para comunicarse efectivamente con otras personas. “Creo que correr la voz con la comunidad de habla hispana para que sepan que aquí tenemos libros en español y espacio disponible para lectores que quieran darse una vuelta por el lugar”.

Jake Spease, gerente de arte y copropietario, también expresó sus ideas sobre el alcance comunitario y cuál cree que puede ser el siguiente paso para hacer crecer el negocio. “Creo que hemos luchado para difundir al público que tenemos libros bilingües y, como en cualquier espacio minorista, es necesario tener cosas que se vendan, no solo para mostrar, por así decirlo”, dijo Spease, “Así que queremos tener una librería que sea bilingüe, pero ninguno de nosotros tiene los recursos financieros suficientes de forma independiente para poder hacer la inversión de solamente un montón de libros en español. Así que creo que nos gustaría expandir esa idea”.

La librería ofrece una hora de cuentos bilingües, todos los sábados a las 10 a. m., donde voluntarios de la comunidad les leen en voz alta a los niños, seguido de una sesión de arte y manualidades. Raquel Tassinari, junto con su esposo, llevaron a su hijo a la librería al primer evento de cuentos para niños y nos hablaron sobre la importancia de enseñarle un segundo idioma a su hijo.

“Una parte de preservar la tradición también es mantener el idioma”, afirma Tassinari. Aunque todavía no han comenzado a enseñarle un segundo idioma, planean iniciar cuando él esté listo. Tassinari también afirma que quiere que su niño aprenda un segundo idioma para poder comunicarse con los miembros de la familia que hablan español.

Tassinari creció en un hogar en el que hablaban dos idiomas y ha reflexionado sobre cómo eso la ha ayudado en la vida. “Creo que cuantos más idiomas sabes, es mejor. Fue muy fácil para mí aprender un segundo idioma porque empecé cuando era niña”, afirma Tassinari. “Ha sido genial y me ha ayudado en general a comunicarse con las personas cuando viajo, además saber más idiomas ayuda a estimular el cerebro”.

Desde que se abrió la librería 27th Letter Books en esta ubicación, se ha experimentado una buena cantidad de dificultades, incluidas inundaciones, un accidente automovilístico y, más recientemente los propietarios han sido víctimas de una estafa durante el último año. Esta estafa ha cobrado el mayor costo para el negocio, sin embargo, los propietarios han tenido éxito en su campaña GoFundMe y podrán mantener sus puertas abiertas en el futuro.

Si desea visitar la librería 27th Letter Books, está ubicada en 3546 Michigan Ave, Detroit, MI 48216 o puede visitar su sitio web en www.27thletterbooks.com.

* * *

Eric Guzmán se crió en las afueras de Detroit, pero tiene fuertes raíces en el área suroeste. Eric tiene una fuerte pasión por los deportes, la música, la cultura pop y la cerveza artesanal local. Se graduó de la Universidad de Michigan-Dearborn en 2019 con una licenciatura en Periodismo y se esfuerza por tener un impacto en el mundo de la multimedia.

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Left-Right) Akindele Akinyemi, Global African Business Association; Mario Tapia-Preza of TechTown; Dr. Theodore Jones of Global Detroit; Mayte Penman of TechTown; Rachapa Lau of Asian Pacific American Chamber of Commerce; Anita Zavala of Detroit Hispanic Development Corporation; and Bilal Hammoud of American Arab Chamber of Commerce

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