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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Porfirismo and Mexican monumental architecture

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    Basilica of the National Sanctuary Of Our Lady Of Charity of Cobre

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    Basilica of Saint Mary Major, Vatican City

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    Members of Ballet Folklórico of Wayne State University rehearse calabaceados, a high-energy dance style originating from Baja California, at the Student Center in Detroit, Michigan, on April 16, 2025. The group is preparing for their “¡Viva el Norte!” presentation, which will feature traditional dances from northern Mexico

    Viva El Norte! WSU Ballet Folklorico Celebrates Northern Mexico

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EL CENTRAL Hispanic News
  • Home
  • About
    • Introducing the partnership with the Race and Justice reporting Initiative
    • Resources
  • Español
    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Juana Saavedra, business development manager at Alliance Catholic Credit Union, at left, met with former ACCU employee Brenda Villarruel to share their journeys as businesswomen and discuss their future goals

    Businesswomen and Entrepreneurs Share More than Contacts at Networking Event

    Porfirismo and Mexican monumental architecture

    Porfirismo and Mexican monumental architecture

    Community Mourns the Loss of Beloved Couple Making a Difference in Detroit

    Community Mourns the Loss of Beloved Couple Making a Difference in Detroit

    Caesar Chavez Academy’s Robotics Team Represents Southwest Detroit at World Robotics Championship

    Caesar Chavez Academy’s Robotics Team Represents Southwest Detroit at World Robotics Championship

    Basilica of the National Sanctuary Of Our Lady Of Charity of Cobre

    Basilica of the National Sanctuary Of Our Lady Of Charity of Cobre

    Basilica of Saint Mary Major, Vatican City

    Basilica of Saint Mary Major, Vatican City

    James Craig, un ex jefe de policía de Detroit, anuncia su campaña para alcalde a los reporteros de Executive Cuts & More. Foto: Annalise Frank/Axios

    Un punto clave: Entrevista con James Craig

    Preparing for the Cinco de Mayo Parade in 2025

  • Community
    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Juana Saavedra, business development manager at Alliance Catholic Credit Union, at left, met with former ACCU employee Brenda Villarruel to share their journeys as businesswomen and discuss their future goals

    Businesswomen and Entrepreneurs Share More than Contacts at Networking Event

    Server Angelina Celestee delivers tacos and handmade sopes to diners at La Jali in Taylor, MI., on Monday, May 5, 2025

    La Jali Arrives: Bringing Mexicantown Heritage to Taylor

    At the end of the performance, the actors proudly display their certificates for completing the third season of La Carpa Theater

    Brilla! Excels as it Illuminates and Entertains

    Community Mourns the Loss of Beloved Couple Making a Difference in Detroit

    Community Mourns the Loss of Beloved Couple Making a Difference in Detroit

    Detroit Cristo Rey Celebrates Continued 100% College Acceptance

    Detroit Cristo Rey Celebrates Continued 100% College Acceptance

    Carmen Elena Luna, project manager for Bird Flu Outreach at Strangers No Longer, explains the importance of educating dairy workers in rural Michigan

    “Strangers No Longer” Gathers Amid Increasing Threats to Immigrants and Refugees

    Aging in Fear: How I.C.E. Raids Impact the Mental Health of Latino Seniors

    Aging in Fear: How I.C.E. Raids Impact the Mental Health of Latino Seniors

    Detroit Welcomes New HQ for Innovative Tech Startup “ChurchSpace”

    Detroit Welcomes New HQ for Innovative Tech Startup “ChurchSpace”

  • Featured
    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Caesar Chavez Academy’s Robotics Team Represents Southwest Detroit at World Robotics Championship

    Caesar Chavez Academy’s Robotics Team Represents Southwest Detroit at World Robotics Championship

    El Arzobispo Edward J. Weisenburger dirige las oraciones durante una Misa en memoria del papa Francisco el 21 de abril en la Cathedral of the Most Blessed Sacrament en Detroit. El papa Francisco, quien ha liderado la Iglesia católica desde 2013, murió la madrugada del lunes, el día después del Domingo de Pascua. (Foto de Valaurian Waller | Detroit Catholic)

    Archbishop Weisenburger leads Detroit faithful in mourning Pope Francis’ death

    Photo of Cesar Chavez Academy’s High School Robotics team, the AzTech Eagles, after their successful performance at the FIRST State Robotics Competition. Photo taken by the AzTech Eagles robotics team.

    Southwest Detroit Robotics Teams Earn Recognition at District, State and World Competitions

    Attendees of Youth In Action for Immigration’s conference gather together for a group photo. Photo by Ixel Garcia and Evelyn Garcia

    Immigration Conference Inspires Catholic High School Students to Take Action

    Co-writer and lead actor Alex Ruiz anticipates production of the film Love & Detroit during a recent Investor's Pitch. El co-guionista y actor principal Alex Ruiz anticipa la producción de la pelicula Love & Detroit durante un reciente Investor's Pitch

    Filmmakers Return Home to Challenge Hollywood’s Lens

    La Basilica of Ste. Anne, un emblemático templo de 139 añosserá completamente restaurada gracias a una alianza transformadora con The Catholic Initiative. The 139-year-old Basilica of Ste. Anne will undergo a $30 million “complete rehabilitation” thanks to a “transforma- tive partnership” with The Catholic Initiative. (Foto de / Photo by James Silvestri | Special to Detroit Catholic)

    ‘Innovative partnership’ will secure future of Ste. Anne, preserve basilica for generations

    Archbishop-designate Edward J. Weinsenburger stands before St. Augustine Cathedral in Tucson, Arizona.

    Detroit’s new archbishop a caring leader who listens, coworkers and friends say

    Daniel Mata, 18, left, waves a Mexican flag Tuesday, March 4 during a protest at Clark Park. Mata is a junior at Covenant High School Southwest. Photo by Dustin Blitchok/Planet Detroit

    Hundreds Gather in Mass Protest Against Heightened ICE Presence in Detroit

  • Opinion
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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Porfirismo and Mexican monumental architecture

    Porfirismo and Mexican monumental architecture

    At the end of the performance, the actors proudly display their certificates for completing the third season of La Carpa Theater

    Brilla! Excels as it Illuminates and Entertains

    Basilica of the National Sanctuary Of Our Lady Of Charity of Cobre

    Basilica of the National Sanctuary Of Our Lady Of Charity of Cobre

    Basilica of Saint Mary Major, Vatican City

    Basilica of Saint Mary Major, Vatican City

    Members of Ballet Folklórico of Wayne State University rehearse calabaceados, a high-energy dance style originating from Baja California, at the Student Center in Detroit, Michigan, on April 16, 2025. The group is preparing for their “¡Viva el Norte!” presentation, which will feature traditional dances from northern Mexico

    Viva El Norte! WSU Ballet Folklorico Celebrates Northern Mexico

    ina Tse during the Commemorative Quilt Project at Neighborhood Art School in Detroit, Michigan, on April 19, 2025. Held ahead of Detroit Fashion Revolution Week, the event honors garment workers lost in the 2013 Rana Plaza collapse in Bangladesh

    Detroit’s Fashion Revolution Week Embraces Circularity, Community, and Cultural Roots

    Yaidimar Narvaez left, and Kathleen Dickinson

    Accomplished Young Southwest Detroit Artist Featured in Multiple Exhibitions

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“Mujeres in Business / Michigan Edition” Continues to Break Barriers

EL CENTRAL by EL CENTRAL
April 17, 2025
in Business
Reading Time: 4 mins read
Home Business
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  • Jacqueline Cuevas
  • April 17, 2025

Two Michigan businesswomen, Isabel Flores and Zoraida Sanchez have set out to recognize female entrepreneurs with a touch of Latina flare. Being business owners themselves in Grand Rapids, Isabel, Co-Founder of Lazo Cultural a Spanish language newspaper and Zoraida of Sanchez Income Tax and Translation Services LLC recognized the importance of representation. Both understand that shattering glass ceilings and building impactful business as Latina entrepreneurs can bring life defining accomplishments and self-fulfillment.

In 2023, they brought together 15 Latina business owners from various parts of Michigan to share their experiences, hardships, triumphs and advice through storytelling by contributing to the book “Mujeres in Business / Michigan Edition”. Available in English and Spanish versions, the book dedicates a chapter for each woman written by business owners themselves where they can detail in their own words what they have experienced and achieved in their business ventures, sharing with their families and surrounding communities hope and real-life examples of achieving generational wealth.

As founders of Mujeres in Business, Flores and Sanchez offered the collaborators editorial guiding sessions, professional editing and proofreading in both English and Spanish and design and layout of the of the book. They encouraged the women to just tell their stories and not worry about all the other things that comes with writing and publishing a book.

In honor of March being Women’s History Month and International Women’s Day being celebrated globally on March 8, a day dedicated to recognizing and celebrating the cultural, social, economic contributions to society, Davenport University organized an event to celebrate and give voice to this group of women.

On the evening of March 17, Davenport University in Grand Rapids, Michigan invited several of the contributing co-authors of Mujeres en Business Michigan Edition to speak about their entrepreneurial journeys. The night’s theme, Breaking Barriers, brought together more than 60 attendees composed of current students enrolled in Davenport University School of Business and general members of the community eager to celebrate and learn from their business savvy. 

The event was organized by Casa Latina, a creation of Davenport University.  Casa Latina, led by Executive Director Carlos Sanchez, offers bilingual students dedicated to becoming skilled masters in their chosen fields, an innovative approach to a higher education that utilizes bilingual methodology throughout its curriculum, ensuring that all students graduate proficient in both English and Spanish.

The evening’s panel discussion was led by Casa Latina’s Director of Marketing and Recruitment, Alejandra Guillen. Guillen asserted that despite women being recognized through International Women’s Day, the celebration itself provides a moment to reflect on how much work still needs to be done.

“Around the world women are still fighting for equal opportunities, fair pay, leadership roles and access to capital,” she stated. “Only ten percent of fortune 500 companies are led by women. In entrepreneurship only two percent of venture capital funding goes to women led business”. 

Guillen introduced the  panelists, Liza Alvarez, a business strategist and leader with more than 25 years of experience, María Erazo, an author and founder of Maria Erazo Enterprises, María Marquez, owner of Marquez Agency, a bilingual insurance agency focused on serving and teaching financial literacy to the Hispanic community, María Fernanda Gómez, a real estate expert and entrepreneur, Nohemi Herrera, a transportation business owner, Alejandra Waters and  Isabel López Slattery, founder of the trailblazing Isabel Media Studios dedicated to amplifies diverse voices through visual storytelling.

Sitting alongside each other in a half circle on stage, the six women and co-authors spoke of their business journeys.  In listening to all the women, it was clear that all these women had faced various levels of resiliency and created transformational realities for themselves, some fueled by passion, some by a shear necessity to provide for their families.

 Collectively the women have begun and led successful business ventures with good old fashion hard work and faith. They set the example that we don’t have to wait for something that is needed in our lives to come to us, we can create and build it ourselves. 

Maria Fernanda expressed that it was her first time speaking in front of a large audience in English, which provided a perfect example of how to conquer one’s fears and insecurities and go after what you want. When asked where the idea for Mujeres en Business came from, Flores stated that it came from witnessing firsthand the need to create a women-led group of empowering experiences to build and grow together as they create wealth and legacies.

These women take pride in knowing that through their book and in-person appearances, they have planted seeds of hope to inspire others. It was clear by the end of the night that the women spoke a clear message to not give up when path is not easy and remember that you are not alone. We may often feel like we can’t go on and everything is against us but they invite us to always look inside and find something that will keep you going and the light of hope shining bright. Flores confirmed that they have been so pleased and honored by the response on the first edition that they hope to release the second edition of Mujeres en Business Michigan in time for Hispanic Heritage Month, this Fall 2025 

You can learn more about this project and  purchase your copy of the book in English or Spanish at www.mujeresinbiz.com.

Tags: women
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