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    A painted puzzle piece artwork is displayed as Ballet Folclórico of Wayne State University dancers perform at Roosevelt Park during the ‘Pieces of Detroit’ event in Detroit, Michigan, on April 27, 2025. The installation and performances celebrated the cultural and historical ties across Southwest Detroit.

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    Mexican Consulate Sponsors El Grito Event in Southwest Detroit

    Mexican Consulate Sponsors El Grito Event in Southwest Detroit

    Family Ties Build Foundation for Detroit Cristo Rey Boys Soccer

    Family Ties Build Foundation for Detroit Cristo Rey Boys Soccer

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    Javier González Weaves Freedom and Family Legacy Into Sculptural Tapestries

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    A painted puzzle piece artwork is displayed as Ballet Folclórico of Wayne State University dancers perform at Roosevelt Park during the ‘Pieces of Detroit’ event in Detroit, Michigan, on April 27, 2025. The installation and performances celebrated the cultural and historical ties across Southwest Detroit.

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    ¡Vamonos! Transforms Into an Immersive All Latina Artists Gallery

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    ¡¡Mi Grito, Tu Grito. Our Collective Voice Matters!!

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EL CENTRAL Hispanic News
  • Home
  • About
    • Introducing the partnership with the Race and Justice reporting Initiative
    • Resources
  • Español
    Mexican Consulate Sponsors El Grito Event in Southwest Detroit

    Mexican Consulate Sponsors El Grito Event in Southwest Detroit

    Hank Aguiree’s Mexican Industries

    Hank Aguiree’s Mexican Industries

    Bagley-West Vernor Historic District Receives Unanimous Approval, Next Up for State Vote

    Bagley-West Vernor Historic District Receives Unanimous Approval, Next Up for State Vote

    Film Detroit Brings Industry Resources Directly to Detroiters

    Film Detroit Brings Industry Resources Directly to Detroiters

    Independencia de México

    Independencia de México

    Family Ties Build Foundation for Detroit Cristo Rey Boys Soccer

    Family Ties Build Foundation for Detroit Cristo Rey Boys Soccer

    Can you be arrested for looking Hispanic?

    Can you be arrested for looking Hispanic?

    Hispanic Heritage Month

    Hispanic Heritage Month

    City Council Historic Designation Advisory Board to nominate Bagley-West Vernor Historic District

    City Council Historic Designation Advisory Board to nominate Bagley-West Vernor Historic District

  • Community

    Detroit’s Latino Community Helps Shape Smithsonian’s National Museum Project

    Introducing the Southwest Detroit Auto Heritage Guide

    Introducing the Southwest Detroit Auto Heritage Guide

    Hank Aguiree’s Mexican Industries

    Hank Aguiree’s Mexican Industries

    Lions and Tigers Hispanic Heritage Month Observances

    Lions and Tigers Hispanic Heritage Month Observances

    A painted puzzle piece artwork is displayed as Ballet Folclórico of Wayne State University dancers perform at Roosevelt Park during the ‘Pieces of Detroit’ event in Detroit, Michigan, on April 27, 2025. The installation and performances celebrated the cultural and historical ties across Southwest Detroit.

    Cultura y Comunidad / Culture and Community

    Bagley-West Vernor Historic District Receives Unanimous Approval, Next Up for State Vote

    Bagley-West Vernor Historic District Receives Unanimous Approval, Next Up for State Vote

    Detroit City FC Stadium Financing Unveiled to Neighborhood Advisory Council

    Detroit City FC Stadium Financing Unveiled to Neighborhood Advisory Council

    Film Detroit Brings Industry Resources Directly to Detroiters

    Film Detroit Brings Industry Resources Directly to Detroiters

    ¡¡Mi Grito, Tu Grito. Our Collective Voice Matters!!

    ¡¡Mi Grito, Tu Grito. Our Collective Voice Matters!!

  • Featured
    Mexican Consulate Sponsors El Grito Event in Southwest Detroit

    Mexican Consulate Sponsors El Grito Event in Southwest Detroit

    Family Ties Build Foundation for Detroit Cristo Rey Boys Soccer

    Family Ties Build Foundation for Detroit Cristo Rey Boys Soccer

    City Council Historic Designation Advisory Board to nominate Bagley-West Vernor Historic District

    City Council Historic Designation Advisory Board to nominate Bagley-West Vernor Historic District

    DCFC Community Benefits Process Kicks Off in Mexicantown

    DCFC Community Benefits Process Kicks Off in Mexicantown

    “SWFest” to Showcase Local Sound for Fifth Year at Senate Theater

    “SWFest” to Showcase Local Sound for Fifth Year at Senate Theater

    Senator Slotkin Delivers Federal Honor to CHASS as Funding Fights Loom

    Senator Slotkin Delivers Federal Honor to CHASS as Funding Fights Loom

    A Forever Home for Detroit City FC

    A Forever Home for Detroit City FC

    CHASS Center Honored with Spirit of Detroit Award in Honor of 55 Years of Community Health, Dignity, and Hope

    CHASS Center Honored with Spirit of Detroit Award in Honor of 55 Years of Community Health, Dignity, and Hope

    Gutierrez and cousin Jacob Lozano

    Donut Villa Expands to Second Location Near Ford Rouge Plant

  • Opinion
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    • All
    • World Cultures
    Javier González Weaves Freedom and Family Legacy Into Sculptural Tapestries

    Javier González Weaves Freedom and Family Legacy Into Sculptural Tapestries

    A painted puzzle piece artwork is displayed as Ballet Folclórico of Wayne State University dancers perform at Roosevelt Park during the ‘Pieces of Detroit’ event in Detroit, Michigan, on April 27, 2025. The installation and performances celebrated the cultural and historical ties across Southwest Detroit.

    Cultura y Comunidad / Culture and Community

    Independencia de México

    Independencia de México

    ¡Vamonos! Transforms Into an Immersive All Latina Artists Gallery

    ¡Vamonos! Transforms Into an Immersive All Latina Artists Gallery

    ¡¡Mi Grito, Tu Grito. Our Collective Voice Matters!!

    ¡¡Mi Grito, Tu Grito. Our Collective Voice Matters!!

    Hispanic Heritage Month

    Hispanic Heritage Month

    Ayapaneco Numte oote – Zoque de Tabasco

    Ayapaneco Numte oote – Zoque de Tabasco

    Festivalgoers enjoying the photobooth.

    SWFest: Celebrating Five Years of Creativity and Community

    Mayan Kaqchikel

    Mayan Kaqchikel

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“Mujeres in Business / Michigan Edition” Continues to Break Barriers

EL CENTRAL by EL CENTRAL
April 17, 2025
in Business
Reading Time: 4 mins read
Home Business
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  • Jacqueline Cuevas
  • April 17, 2025

Two Michigan businesswomen, Isabel Flores and Zoraida Sanchez have set out to recognize female entrepreneurs with a touch of Latina flare. Being business owners themselves in Grand Rapids, Isabel, Co-Founder of Lazo Cultural a Spanish language newspaper and Zoraida of Sanchez Income Tax and Translation Services LLC recognized the importance of representation. Both understand that shattering glass ceilings and building impactful business as Latina entrepreneurs can bring life defining accomplishments and self-fulfillment.

In 2023, they brought together 15 Latina business owners from various parts of Michigan to share their experiences, hardships, triumphs and advice through storytelling by contributing to the book “Mujeres in Business / Michigan Edition”. Available in English and Spanish versions, the book dedicates a chapter for each woman written by business owners themselves where they can detail in their own words what they have experienced and achieved in their business ventures, sharing with their families and surrounding communities hope and real-life examples of achieving generational wealth.

As founders of Mujeres in Business, Flores and Sanchez offered the collaborators editorial guiding sessions, professional editing and proofreading in both English and Spanish and design and layout of the of the book. They encouraged the women to just tell their stories and not worry about all the other things that comes with writing and publishing a book.

In honor of March being Women’s History Month and International Women’s Day being celebrated globally on March 8, a day dedicated to recognizing and celebrating the cultural, social, economic contributions to society, Davenport University organized an event to celebrate and give voice to this group of women.

On the evening of March 17, Davenport University in Grand Rapids, Michigan invited several of the contributing co-authors of Mujeres en Business Michigan Edition to speak about their entrepreneurial journeys. The night’s theme, Breaking Barriers, brought together more than 60 attendees composed of current students enrolled in Davenport University School of Business and general members of the community eager to celebrate and learn from their business savvy. 

The event was organized by Casa Latina, a creation of Davenport University.  Casa Latina, led by Executive Director Carlos Sanchez, offers bilingual students dedicated to becoming skilled masters in their chosen fields, an innovative approach to a higher education that utilizes bilingual methodology throughout its curriculum, ensuring that all students graduate proficient in both English and Spanish.

The evening’s panel discussion was led by Casa Latina’s Director of Marketing and Recruitment, Alejandra Guillen. Guillen asserted that despite women being recognized through International Women’s Day, the celebration itself provides a moment to reflect on how much work still needs to be done.

“Around the world women are still fighting for equal opportunities, fair pay, leadership roles and access to capital,” she stated. “Only ten percent of fortune 500 companies are led by women. In entrepreneurship only two percent of venture capital funding goes to women led business”. 

Guillen introduced the  panelists, Liza Alvarez, a business strategist and leader with more than 25 years of experience, María Erazo, an author and founder of Maria Erazo Enterprises, María Marquez, owner of Marquez Agency, a bilingual insurance agency focused on serving and teaching financial literacy to the Hispanic community, María Fernanda Gómez, a real estate expert and entrepreneur, Nohemi Herrera, a transportation business owner, Alejandra Waters and  Isabel López Slattery, founder of the trailblazing Isabel Media Studios dedicated to amplifies diverse voices through visual storytelling.

Sitting alongside each other in a half circle on stage, the six women and co-authors spoke of their business journeys.  In listening to all the women, it was clear that all these women had faced various levels of resiliency and created transformational realities for themselves, some fueled by passion, some by a shear necessity to provide for their families.

 Collectively the women have begun and led successful business ventures with good old fashion hard work and faith. They set the example that we don’t have to wait for something that is needed in our lives to come to us, we can create and build it ourselves. 

Maria Fernanda expressed that it was her first time speaking in front of a large audience in English, which provided a perfect example of how to conquer one’s fears and insecurities and go after what you want. When asked where the idea for Mujeres en Business came from, Flores stated that it came from witnessing firsthand the need to create a women-led group of empowering experiences to build and grow together as they create wealth and legacies.

These women take pride in knowing that through their book and in-person appearances, they have planted seeds of hope to inspire others. It was clear by the end of the night that the women spoke a clear message to not give up when path is not easy and remember that you are not alone. We may often feel like we can’t go on and everything is against us but they invite us to always look inside and find something that will keep you going and the light of hope shining bright. Flores confirmed that they have been so pleased and honored by the response on the first edition that they hope to release the second edition of Mujeres en Business Michigan in time for Hispanic Heritage Month, this Fall 2025 

You can learn more about this project and  purchase your copy of the book in English or Spanish at www.mujeresinbiz.com.

Tags: women
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