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    • Introducing the partnership with the Race and Justice reporting Initiative
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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    Basilica of Saint Mary Major, Vatican City

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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    ‘Innovative partnership’ will secure future of Ste. Anne, preserve basilica for generations

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    Detroit’s new archbishop a caring leader who listens, coworkers and friends say

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  • Opinion
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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    Members of Ballet Folklórico of Wayne State University rehearse calabaceados, a high-energy dance style originating from Baja California, at the Student Center in Detroit, Michigan, on April 16, 2025. The group is preparing for their “¡Viva el Norte!” presentation, which will feature traditional dances from northern Mexico

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Building Hispanic Wealth is Investing in Detroit

EL CENTRAL by EL CENTRAL
October 6, 2022
in Business, Community, Español
Reading Time: 7 mins read
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By Estrella “Star” Crawford, Senior Vice President, Market Executive – Detroit, Bank of America

Every year at this time ― Hispanic Heritage Month ― we collectively celebrate the economic, cultural, and social contributions of the Hispanic-Latino community to our nation. We honor the hard work of past generations which have allowed children and future generations to benefit from more opportunities.

As a strong and diverse community, we come together to help build a future where there are no barriers for success, and at Bank of America, we strive to do our part to make an impact by helping build Hispanic-Latino wealth in Detroit.

The numbers are clear: The 2020 Census revealed that the Hispanic-Latino population in the United States rose to 62.1 million, making up 18.7% of the total U.S. population and accounting for slightly more than half (51.1%) of the population growth between 2010 and 2020. Hispanic-Latinos now open more small businesses than any other group in the country and are also the fastest-growing demographic of small business owners across the nation. It is also not surprising that Hispanic-Latino economic power continues to grow year after year. In Detroit, the Hispanic-Latino populations make up almost 5% of the population, which equates to almost 230,000 people.

Investing in Business

Investing in Hispanic-Latino wealth means supporting entrepreneurs and setting them up for success. Early-stage funding is critical for the growth of a new business, especially when Hispanic-Latino entrepreneurs still face gaps in financial literacy and business education, funding, and networking opportunities.

Yet, according to data from Crunchbase, Latino-founded startups accounted for only 2.1% of venture investments in the U.S. last year. This is unacceptable.

As part of our commitment to advancing racial equality and economic opportunity, we have dedicated $350 million in minority- and women-led companies through capital investment by mission-focused venture funds. Of the funds in our portfolio, one in every four are led by Hispanic-Latino managers, providing capital that will help entrepreneurs and small business owners grow their businesses, create jobs and improve financial stability.

An important element to creating opportunities for the Hispanic-Latino community to build wealth, as business owners or as employees, is ensuring that young people recognize higher education as a pathway to achieve success. That means partnering with colleges and universities and investing in job creation, skills-building and support services for students to do so. In Detroit, we’ve participated in mentoring programs for Wayne State University’s Center for Latino/a and Latin American Studies (LAS). We also partner with SER Metro Detroit, Michigan Hispanic Chamber of Commerce, Southwest Detroit Business Association and ALPFA (Association of Latino Professionals For America). When we invest in students, we are investing in future professionals and business leaders who will build Hispanic-Latino wealth and contribute to Detroit’s economy and culture. This is something we can celebrate together for years to come.

Investing in Sustainable Homeownership

Sustainable homeownership provides a lasting investment for future generations and cycles capital back into the community. The National Association of Hispanic Real Estate Professionals (NAHREP) recently released data showing an increase in Latino homeownership, from 47.5% percent in 2019 to 48.4% in 2021, the highest level since the mid-2000s. Through the Community Homeownership Commitment, which provides low down payment loans and closing cost grants, families can take their savings and turn them into lasting legacies. It is a pillar for families to build wealth. Here in Detroit, we also partner with direct funding to Southwest Economic Solutions and National Faith Homebuyers. Building Hispanic-Latino home equity increases the amount of capital families can use now or in the future helping build our Detroit economy.

During the past decade, the rate of Hispanic-Latino economic development has far outpaced rates among non-Hispanics. Supporting and honoring our Hispanic-Latino clients is not just a month-long initiative, it is a long-term, generational investment in America and we are proud to be investing in a stronger economy for Detroit now and for years to come.


Crear patrimonio hispano es invertir en Detroit

Por Estrella “Star” Crawford, Senior Vice President, Market Executive – Detroit, Bank of America

Como ocurre cada año durante el Mes de la Herencia Hispana, todos celebramos las contribuciones económicas, culturales y sociales de la comunidad hispana-latina a nuestra nación. Honramos el arduo trabajo de las generaciones pasadas para que sus hijos y las generaciones futuras puedan beneficiarse de más y mejores oportunidades.

Somos una comunidad fuerte y diversa, y por ese motivo, nos unimos para construir un futuro sin barreras y así poder alcanzar el éxito. En Bank of America nos comprometemos a llevar a cabo nuestra labor para generar un cambio positivo al ayudar a crear patrimonio hispano-latino en Detroit.

Los números son claros: el Censo de 2020 reveló que la población hispana-latina en Estados Unidos aumentó a 62,1 millones, lo que representa el 18.7 % de la población total del país, y un poco más de la mitad (51.1 %) del crecimiento de la población entre 2010 y 2020. Los hispanos-latinos ahora abren más pequeñas empresas que cualquier otro grupo. Asimismo, son el grupo demográfico de dueños de pequeñas empresas de más rápido crecimiento en toda la nación. Por lo tanto, no sorprende que el poder económico de los hispanos-latinos siga aumentando año tras año.

En Detroit, la población de los Hispanos-latinos es casi el 5 %, lo cual es casi 230,000 personas.

Invertir en negocios

Invertir en la creación de patrimonio hispano-latino significa impulsar a los emprendedores para que alcancen el éxito. El financiamiento durante la etapa inicial es clave para el crecimiento de nuevos negocios, especialmente cuando los empresarios hispanos-latinos enfrentan obstáculos relacionados con el conocimiento financiero y empresarial, así como para establecer redes de contactos.

De acuerdo con datos recogidos por Crunchbase, el año pasado los nuevos negocios o startups fundados por latinos representaron solo el 2.1% de las inversiones de riesgo en los EE. UU. Esto es injustificable.

En el marco de nuestro compromiso para promover la igualdad racial y las oportunidades económicas, hemos dedicado $350 millones a compañías dirigidas por minorías o mujeres a través de fondos de riesgo. Uno de cada cuatro fondos que tenemos en nuestra cartera está liderado por gerentes hispano-latinos, facilitando capital para que empresarios y propietarios de pequeños negocios puedan ampliar sus negocios, crear puestos de trabajo y mejorar la estabilidad financiera.

Un factor importante para crear oportunidades para que los hispanos-latinos tengan éxito y puedan crear un patrimonio, ya sea como dueños de negocios o empleados, es garantizar que nuestros jóvenes reconozcan la importancia de la educación para alcanzar el éxito. Eso significa establecer lazos con universidades e invertir en la creación de puestos de trabajo, en formación y desarrollo, y prestar los servicios necesarios para apoyar a los estudiantes. En Detroit, hemos participado con la Universidad de Wayne State, en el Centro de Estudios Latinos como mentores. También nostoros apoyamos a organizaciones como SER Metro, Michigan Hispanic Chamber of Commerce, Southwest Detroit Business Association y ALPFA (Association of Latino Professionals For America). Cuando invertimos en nuestros estudiantes, estamos invirtiendo en los próximos profesionales y líderes empresariales, que crearán un patrimonio hispano-latino y contribuirán a la economía y la cultura de Detroit.

Invertir en la posibilidad de comprar una vivienda de manera sostenible

La vivienda sostenible ofrece una inversión duradera para las generaciones futuras, y al mismo tiempo, es una manera de reinvertir en las comunidades. La Asociación Nacional de Profesionales Hispanos en Bienes Raíces (NAHREP) desveló recientemente un informe en el que se detalla un aumento en la compra de casa por parte de latinos, del 47.5 % por ciento en 2019 al 48.4 % en 2021, el nivel más alto desde mediados de la década de los años 2000.

A través del Programa para Comprar Casa Propia de Bank of America®, el cual ofrece préstamos con pago inicial bajo y ayuda económica para los costes de cierre, las familias pueden convertir estos ahorros en su legado. Comprar una casa es una de las maneras más seguras para crear un patrimonio. Aquí en Detroit, también trabajamos junto con / ofrecemos financiamiento directo a Southwest Economic Solutions y National Faith Homebuyers. Crear Valor líquido/Capital de la vivienda de hispanos-latinos aumenta la cantidad de capital que las familias pueden usar ahora o en el futuro para ayudar a impulsar nuestra economía en Detroit.

Durante la década pasada, el ritmo de desarrollo económico hispano-latino superó en gran medida las tasas entre los no hispanos. En Estados Unidos, apoyar a nuestros clientes hispanos-latinos no es simplemente una iniciativa a lo largo de un mes, es una inversión generacional a largo plazo, y nos enorgullece poder invertir en una economía más fuerte para Detroit, ahora y siempre.

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Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

May 8, 2025
Juana Saavedra, business development manager at Alliance Catholic Credit Union, at left, met with former ACCU employee Brenda Villarruel to share their journeys as businesswomen and discuss their future goals

Businesswomen and Entrepreneurs Share More than Contacts at Networking Event

May 8, 2025
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