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Fat Tuesday Special Donut Villa is Re-opening

Juanita Zuniga by Juanita Zuniga
February 8, 2024
in Community, Español, Featured, Local Small Business, Restaurants
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  • Alejandro Ugalde
  • February 8, 2024
Español Abajo

Fat Tuesday is fast approaching, and everyone wants to get the most Authentic paczkis in Detroit. Some will tell you to head down to Hamtramck and wait in line at the Polish Bakeries and hope they don’t run out before you get there, but there is no need to stand in line; this year, indulge in the delicious ooey-gooey goodness of a paczki right here at Donut Villa in Southwest Detroit.

Yes, Donut Villa, the beloved neighborhood institution, is finally reopening. After being in a temporary location for almost two years, owner Gabriel Gutierrez will open just in time for Fat Tuesday, a day of celebration and indulgence that marks the imminent beginning of Lent for Catholics around the world.

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Donut Villa was bought in 2018 by Gutierrez, who envisioned revitalizing a Southwest staple.
“My thing was for the first year, I wasn’t gonna change anything. I was just going to learn the business, learn the operations, talk to the customers, see what they wanted,” Gutierrez said.

For 50 years, people have loved Donut Villa’s beat-up orange Formica counter, but faithful customers had a couple of suggestions about bathrooms and carryout. Gutierrez listened and planned to add a drive-thru window and a restroom and update the building in its entirety without changing its essence.

“I want to make everyone feel comfortable and at home and welcomed at all times. That’s my goal with this,” Gutierrez said.

Renovations were supposed to begin in 2020 but were stalled because of the pandemic. Once restrictions were lifted, construction began in July 2022, and what was supposed to only take about three to four months turned into nearly two years because of complications with the building, licensing, and more.

“Taco Bell was banging, McDonald’s was banging,” Gutierrez said. “Not only do I need a drive-through ‘cause my customers are asking me for one, I need a drive-through because it will protect me from having to close my doors, and I won’t be able to serve the public.”

Gutierrez knew his community missed the mornings they spent huddled in the historic establishment. For some, it was a part of their daily routine. For others, it was a home away from home. People missed their coffee, donuts, and the chisme (gossip).

“It’s a big deal because of the customers who come here in the morning to start their day with us. You know, [being closed] it’s a big disruption in their routine,” Gutierrez said.

In 2022, he decided to open in a temporary location down the block at La Hacienda, a Mexican food company that produces handmade tortillas and corn chips established by Gutierrez’s parents in 1994. If you wanted your regular double-double (double cream and double sugar) or a delicious old-fashioned glazed donut, you could stop in there on your morning runs.

Though the temporary location brought donuts back physically, the place where community members came to meet was missing. Nothing beats having a seat inside along the S-shaped Formica counter, having a cup of good coffee, and listening to the voices of the community.

In addition, at the re-grand Opening, Community members will see the renovated gem. From the drive-through window to new bathrooms, customers will once again be able to spend their mornings at Donut Villa, building community as they have been for decades.

While some aesthetic things have changed, Donut Villa will continue to offer its usual selection of donuts, and its famous coffee will always keep it unique. Especially being located in such a diverse and flavorful community.

“Part of being in the business and being in the community is kind of innovating a little bit on that. And so, we try to create other flavors that people are gonna have fun enjoying,” Gutierrez said.

On Paczki Day, Tuesday, February 13th, Gutierrez and his newly-trained staff will offer all the traditional flavors like prune and apricot, custard, jelly and will introduce–Dulce de Leche, a familiar and loved flavor in the Latino community turned into a paczki delicacy.

**********

This story was made possible by the Race and Justice Reporting Initiative at the Damon J. Keith Center for Civil Rights. The goal of the initiative is to build trust between the news media and Black, Indigenous, and People of Color communities to strengthen representative democracy.

Martes de Carnaval: Reapertura de Donut Villa

El Martes de Carnaval se acerca y todo el mundo quiere conseguir las donas polacas paczkis más auténticas de Detroit. Algunos le dirán que vaya a Hamtramck y haga cola en las panaderías polacas y espere que no se agoten antes de llegar, pero no es necesario; este año, deléitese con la deliciosa suavidad de un paczki aquí mismo en Donut Villa en el suroeste de Detroit.

Sí, Donut Villa, el querido local del barrio, finalmente reabrirá sus puertas. Después de estar en una ubicación temporal durante casi dos años, el propietario Gabriel Gutiérrez abrirá justo a tiempo para el Martes de Carnaval, un día de celebración e indulgencia que marca el inicio inminente de la Cuaresma para los católicos de todo el mundo.

Donut Villa fue comprada en 2018 por Gutiérrez, quien imaginaba revitalizar un elemento básico del suroeste.
“Mi idea era que durante el primer año no cambiara nada. Simplemente iba a aprender del negocio, de las operaciones, a hablar con los clientes, ver qué querían”, dijo Gutiérrez.

Durante 50 años, a la gente le ha encantado el destartalado mostrador de formica naranja de Donut Villa, pero los clientes fieles tuvieron un par de sugerencias sobre baños y comida para llevar. Gutiérrez escuchó y planeó agregar una ventana de acceso para vehículos y un baño y actualizar el edificio en su totalidad sin cambiar su esencia.

“Quiero que todos se sientan cómodos, como en casa y bienvenidos en todo momento. Ese es mi objetivo con esto”, dijo Gutiérrez.

Se suponía que las renovaciones comenzarían en 2020, pero se estancaron debido a la pandemia. Una vez que se levantaron las restricciones, la construcción comenzó en julio de 2022, y lo que se suponía que solo tomaría entre tres y cuatro meses se convirtió en casi dos años debido a complicaciones con la construcción, las licencias y más.

“Taco Bell y McDonald’s hacían ruido”, dijo Gutiérrez. “No solo necesito un autoservicio porque mis clientes me lo piden, sino que también lo necesito porque me protegerá de tener que cerrar mis puertas y no poder atender al público. “

Gutiérrez sabía que su comunidad extrañaba las mañanas que pasaban acurrucados en el establecimiento. Para algunos, era parte de su rutina diaria. Para otros, era un hogar lejos del hogar. La gente extrañaba el café, las donas y el chisme.

“Es muy importante porque los clientes vienen aquí por la mañana para comenzar el día con nosotros. Ya sabes, (cerrar) es una gran alteración en su rutina”, dijo Gutiérrez.

En 2022, decidió abrir en una ubicación temporal en La Hacienda, una empresa de comida mexicana que produce tortillas hechas a mano y chips de maíz establecida por los padres de Gutiérrez en 1994. Si quería su doble-doble habitual (doble crema y doble azúcar) o una deliciosa dona glaseada a la antigua, podía parar allí durante sus carreras matutinas.

Aunque la ubicación temporal hizo que las donas regresaran físicamente, faltaba el lugar donde se reunían los miembros de la comunidad. No hay nada mejor que sentarse en el mostrador de formica en forma de S, tomar una taza de buen café y escuchar las voces de la comunidad.

Además, en la nueva gran inauguración, los miembros de la comunidad verán la joya renovada. Desde la ventanilla de acceso para vehículos hasta los nuevos baños, los clientes una vez más podrán pasar sus mañanas en Donut Villa, construyendo una comunidad como lo han hecho durante décadas.

Si bien algunas cosas estéticas han cambiado, Donut Villa seguirá ofreciendo su selección habitual de donas y su famoso café siempre lo mantendrá único. Especialmente al estar ubicado en una comunidad tan diversa y sabrosa.

“Parte de estar en el negocio y estar en la comunidad es innovar un poco en eso. Por eso, tratamos de crear otros sabores que la gente disfrute”, dijo Gutiérrez.

El día de Paczki, el martes 13 de febrero, Gutiérrez y su personal recién capacitado ofrecerán todos los sabores tradicionales como ciruela y albaricoque, natillas, gelatina y presentarán el dulce de leche, un sabor familiar y querido en la comunidad latina convertido en un manjar paczki.

**********

Esta historia fue posible gracias a la Iniciativa de Informes sobre Raza y Justicia del Centro Damon J. Keith para los Derechos Civiles. El objetivo de la iniciativa es generar confianza entre los medios de comunicación y las comunidades negras, indígenas y de color para fortalecer la democracia representativa.

Traducción por Carmen Elena Luna

Tags: DetroitfoodMexicantownRestaurants
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Juanita Zuniga

Juanita Zuniga

Juanita Zuniga is a graduate of Kalamazoo College with a degree in Anthropology/Sociology and English. She was born and raised in SW Detroit and still resides here today. She is very passionate about her community and hopes to serve her community through writing. Juanita is a Latin history and music enthusiast in her spare time. She is also a Cancer Sun, Libra Moon, and Cancer Rising.

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