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    Attendees of Youth In Action for Immigration’s conference gather together for a group photo. Photo by Ixel Garcia and Evelyn Garcia

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    Co-writer and lead actor Alex Ruiz anticipates production of the film Love & Detroit during a recent Investor's Pitch. El co-guionista y actor principal Alex Ruiz anticipa la producción de la pelicula Love & Detroit durante un reciente Investor's Pitch

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    • Introducing the partnership with the Race and Justice reporting Initiative
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    Recovery and Repairs Underway from the Devastating Water Main Break in Southwest Detroit

    Las autoridades piden reportar daños por la inundación en el suroeste de Detroit hasta el 3 de abril

    Attendees of Youth In Action for Immigration’s conference gather together for a group photo. Photo by Ixel Garcia and Evelyn Garcia

    Immigration Conference Inspires Catholic High School Students to Take Action

    Detroit Hispanic community hopeful, overjoyed by Archbishop Weisenburger’s appointment

    Detroit Hispanic community hopeful, overjoyed by Archbishop Weisenburger’s appointment

    Costa Rica

    Costa Rica

    Co-writer and lead actor Alex Ruiz anticipates production of the film Love & Detroit during a recent Investor's Pitch. El co-guionista y actor principal Alex Ruiz anticipa la producción de la pelicula Love & Detroit durante un reciente Investor's Pitch

    Filmmakers Return Home to Challenge Hollywood’s Lens

    La Basilica of Ste. Anne, un emblemático templo de 139 añosserá completamente restaurada gracias a una alianza transformadora con The Catholic Initiative. The 139-year-old Basilica of Ste. Anne will undergo a $30 million “complete rehabilitation” thanks to a “transforma- tive partnership” with The Catholic Initiative. (Foto de / Photo by James Silvestri | Special to Detroit Catholic)

    ‘Innovative partnership’ will secure future of Ste. Anne, preserve basilica for generations

    Detroit Symphony Orchestra presents “A Night of Tango”

    Detroit Symphony Orchestra presents “A Night of Tango”

    Basílica de Zapopan

    Basílica de Zapopan

    Archbishop-designate Edward J. Weinsenburger stands before St. Augustine Cathedral in Tucson, Arizona.

    Detroit’s new archbishop a caring leader who listens, coworkers and friends say

  • Community
    Recovery and Repairs Underway from the Devastating Water Main Break in Southwest Detroit

    Las autoridades piden reportar daños por la inundación en el suroeste de Detroit hasta el 3 de abril

    Federal Government Terminates Contract for Legal Representation for Children

    Federal Government Terminates Contract for Legal Representation for Children

    Attendees of Youth In Action for Immigration’s conference gather together for a group photo. Photo by Ixel Garcia and Evelyn Garcia

    Immigration Conference Inspires Catholic High School Students to Take Action

    Skillman Foundation 2025 Visionary awardees

    Skillman Foundation 2025 Skillman Visionary Awards Celebrate Education Changemakers

    Rendering of Left Field

    Play ball! City & Community Leaders Celebrate Grand Opening of Left Field

    Detroit Hispanic community hopeful, overjoyed by Archbishop Weisenburger’s appointment

    Detroit Hispanic community hopeful, overjoyed by Archbishop Weisenburger’s appointment

    VAMONOS: Local Eatery Transforms into Healthy “Third Place” Promoting Physical Health and Wellness

    VAMONOS: Local Eatery Transforms into Healthy “Third Place” Promoting Physical Health and Wellness

    Registration is open for CEDAM Real Estate Boot Camp

    Registration is open for CEDAM Real Estate Boot Camp

    Wayne County Treasurer Eric Sabree gave a step-by-step guide to reclaiming tax auction profits from foreclosures between 2015-20. Visit https://www.youtube.com/watch?v=oGDdd2LX3Bs/. Video credit: Cade Mirabitur, Sid Bostek, Bernadette Atuahene

    How to reclaim money from Wayne County

  • Featured
    Attendees of Youth In Action for Immigration’s conference gather together for a group photo. Photo by Ixel Garcia and Evelyn Garcia

    Immigration Conference Inspires Catholic High School Students to Take Action

    Co-writer and lead actor Alex Ruiz anticipates production of the film Love & Detroit during a recent Investor's Pitch. El co-guionista y actor principal Alex Ruiz anticipa la producción de la pelicula Love & Detroit durante un reciente Investor's Pitch

    Filmmakers Return Home to Challenge Hollywood’s Lens

    La Basilica of Ste. Anne, un emblemático templo de 139 añosserá completamente restaurada gracias a una alianza transformadora con The Catholic Initiative. The 139-year-old Basilica of Ste. Anne will undergo a $30 million “complete rehabilitation” thanks to a “transforma- tive partnership” with The Catholic Initiative. (Foto de / Photo by James Silvestri | Special to Detroit Catholic)

    ‘Innovative partnership’ will secure future of Ste. Anne, preserve basilica for generations

    Archbishop-designate Edward J. Weinsenburger stands before St. Augustine Cathedral in Tucson, Arizona.

    Detroit’s new archbishop a caring leader who listens, coworkers and friends say

    Daniel Mata, 18, left, waves a Mexican flag Tuesday, March 4 during a protest at Clark Park. Mata is a junior at Covenant High School Southwest. Photo by Dustin Blitchok/Planet Detroit

    Hundreds Gather in Mass Protest Against Heightened ICE Presence in Detroit

    Southwest Detroiters Unite to Support Neighbors

    Southwest Detroiters Unite to Support Neighbors

    482forward members pose with Rep. Kristen McDonald-Rivet (D-MI 8). Photo by Imani Harris

    Detroit to D.C.: Local Detroit Organization Travels 500 Miles for Education Justice

    Archbishop fields questions from Cristo Rey students, blesses chapel mural

    Archbishop fields questions from Cristo Rey students, blesses chapel mural

    El Centro de Derechos de los Inmigrantes de Michigan (MIRC) Denuncia Rescisión de Póliza de Áreas Protegidas del ICE

    El Centro de Derechos de los Inmigrantes de Michigan (MIRC) Denuncia Rescisión de Póliza de Áreas Protegidas del ICE

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    Co-writer and lead actor Alex Ruiz anticipates production of the film Love & Detroit during a recent Investor's Pitch. El co-guionista y actor principal Alex Ruiz anticipa la producción de la pelicula Love & Detroit durante un reciente Investor's Pitch

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New Electric Off-road Vehicle Designed in Detroit Inspired by Mexico

Juanita Zuniga by Juanita Zuniga
October 27, 2023
in Community, Local News
Reading Time: 4 mins read
Home Community
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  • Alejandro Ugalde
  • October 26, 2023

Ever since he was a boy, David Medina Alvarez had an idea of what he wanted to do with his life – art.

In middle school, he leaned into drawing and design but didn’t know if it would lead to anything. That is until he was introduced to the work of Horacio Pagani, an Argentinian businessman and engineer and the founder of Pagani Automobili, an Italian specialty automaker.

Pagani cars aren’t your average automobile. Medina-Alvarez admired that they are radically styled, low-volume supercars that sport over-the-top embellishments—and that was enough to inspire him to dream.

“I saw what he was doing, and I said, I want to do that, I want to be like him,” Medina-Alvarez said. “After that moment, I planned it out in my head and broke it down to my parents, and it is thanks to them and their support of my dreams that I am where I am today.”

While he was in high school, Medina-Alvarez had an idea. He wanted to build and design an electric bike. He saw there was a need; e-bikes could help you ride farther and faster than you would on a traditional bicycle, and consumers wanted them.

“There was a boom in electric vehicles, and I had the idea set,” Medina-Alvarez said. “I found that everyone was doing cars, but not everyone was doing ATVs. Most four-wheelers would clog in the water and stop working. Very prone to damage regardless of the terrain.”

He felt his purpose was to develop an electric motorcycle, go to Italy to study, and follow in Pagani’s footsteps. However, a small school in Detroit sparked his curiosity. While he was searching for the perfect college, he met up with his mentor, who happened to be the regional director of Tecnológico de Monterrey, a private university known for engineering and design in México. The director mentioned the College for Creative Studies, a Detroit institution considered one of the best design schools in the world.

“I had a character development moment that led me to look into CCS, and then I saw the pedigree of the school and the alumni, which made me change my mind. I had never been to Detroit before, but it was one of those things you just say yes to,” Medina-Alvarez said.

In 2018, Medina-Alvarez boarded a plane to Detroit to attend the College for Creative Studies to pursue transportation design.

Detroit was so different from his hometown of Morelos. Once here, he dove deep into Detroit’s automotive history and its legacy of Industrial design. But he couldn’t shake his vision for an electric bike. Medina Alvarez’s vision of what an e-bike would look like evolved over time, and ultimately he shifted from making a bike to making a four-wheeler. His idea would not only change ATVs for the good of the planet but also the thrill for the rider.

In 2022, Medina-Alvarez founded LIVAQ, a Detroit-based startup that develops electric off-road vehicles. LIVAQ produced the EQUAD, its first electric ATV. The EQUAD has a max speed of 67 mph and a range of 170 miles. It’s cutting-edge technology that would improve the off-road experience.

He named his company LIVAQ to honor his indigenous roots. The name comes from Quechua, a language spoken by the Inca people, meaning “the shocking energy”—an impactful, powerful explosion of energy similar to when lightning hits the earth.

LIVAQ is not your typical start-up, this motor vehicle manufacturer has a bigger picture. He wants to connect riders to their environment through eco-friendly and sustainable technologies while simultaneously combating the lack of opportunities for minorities. It is an innovative idea that provides space for people of color in STEM (Science, technology, engineering and mathematics).

Medina-Alvarez has a fundamental belief in empowering minorities and providing space for inspiration to dream and to bring those dreams to life.

You have to have role models to be able to say, ‘Yes, I can do this,” Medina-Alvarez said.

“You have to see another person of your same skin color, speaking Spanish and half-broken English and making millions for what they designed.”

And today, at 24, Medina-Alvarez is not only an entrepreneur and transportation designer but a self-described soñador—a dreamer inspired by Mexico and designed in Detroit.

The EQUAD debuted at the Detroit Auto Show last September and has turned many heads in the off-road industry.

Medina-Alvarez will accept the Emerging Talent award for his impactful work on shaping the future of electric off-road vehicles from Global Detroit on Nov. 2nd at The Jam Handy in Midtown Detroit. For ticket information, visit https://globaldetroitmi.org/annual-event/

Tags: carsDetroitMexico
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Juanita Zuniga

Juanita Zuniga

Juanita Zuniga is a graduate of Kalamazoo College with a degree in Anthropology/Sociology and English. She was born and raised in SW Detroit and still resides here today. She is very passionate about her community and hopes to serve her community through writing. Juanita is a Latin history and music enthusiast in her spare time. She is also a Cancer Sun, Libra Moon, and Cancer Rising.

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