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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

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    Members of Ballet Folklórico of Wayne State University rehearse calabaceados, a high-energy dance style originating from Baja California, at the Student Center in Detroit, Michigan, on April 16, 2025. The group is preparing for their “¡Viva el Norte!” presentation, which will feature traditional dances from northern Mexico

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EL CENTRAL Hispanic News
  • Home
  • About
    • Introducing the partnership with the Race and Justice reporting Initiative
    • Resources
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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Juana Saavedra, business development manager at Alliance Catholic Credit Union, at left, met with former ACCU employee Brenda Villarruel to share their journeys as businesswomen and discuss their future goals

    Businesswomen and Entrepreneurs Share More than Contacts at Networking Event

    Porfirismo and Mexican monumental architecture

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    Community Mourns the Loss of Beloved Couple Making a Difference in Detroit

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    Caesar Chavez Academy’s Robotics Team Represents Southwest Detroit at World Robotics Championship

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    Basilica of the National Sanctuary Of Our Lady Of Charity of Cobre

    Basilica of the National Sanctuary Of Our Lady Of Charity of Cobre

    Basilica of Saint Mary Major, Vatican City

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    James Craig, un ex jefe de policía de Detroit, anuncia su campaña para alcalde a los reporteros de Executive Cuts & More. Foto: Annalise Frank/Axios

    Un punto clave: Entrevista con James Craig

    Preparing for the Cinco de Mayo Parade in 2025

  • Community
    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Juana Saavedra, business development manager at Alliance Catholic Credit Union, at left, met with former ACCU employee Brenda Villarruel to share their journeys as businesswomen and discuss their future goals

    Businesswomen and Entrepreneurs Share More than Contacts at Networking Event

    Server Angelina Celestee delivers tacos and handmade sopes to diners at La Jali in Taylor, MI., on Monday, May 5, 2025

    La Jali Arrives: Bringing Mexicantown Heritage to Taylor

    At the end of the performance, the actors proudly display their certificates for completing the third season of La Carpa Theater

    Brilla! Excels as it Illuminates and Entertains

    Community Mourns the Loss of Beloved Couple Making a Difference in Detroit

    Community Mourns the Loss of Beloved Couple Making a Difference in Detroit

    Detroit Cristo Rey Celebrates Continued 100% College Acceptance

    Detroit Cristo Rey Celebrates Continued 100% College Acceptance

    Carmen Elena Luna, project manager for Bird Flu Outreach at Strangers No Longer, explains the importance of educating dairy workers in rural Michigan

    “Strangers No Longer” Gathers Amid Increasing Threats to Immigrants and Refugees

    Aging in Fear: How I.C.E. Raids Impact the Mental Health of Latino Seniors

    Aging in Fear: How I.C.E. Raids Impact the Mental Health of Latino Seniors

    Detroit Welcomes New HQ for Innovative Tech Startup “ChurchSpace”

    Detroit Welcomes New HQ for Innovative Tech Startup “ChurchSpace”

  • Featured
    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Caesar Chavez Academy’s Robotics Team Represents Southwest Detroit at World Robotics Championship

    Caesar Chavez Academy’s Robotics Team Represents Southwest Detroit at World Robotics Championship

    El Arzobispo Edward J. Weisenburger dirige las oraciones durante una Misa en memoria del papa Francisco el 21 de abril en la Cathedral of the Most Blessed Sacrament en Detroit. El papa Francisco, quien ha liderado la Iglesia católica desde 2013, murió la madrugada del lunes, el día después del Domingo de Pascua. (Foto de Valaurian Waller | Detroit Catholic)

    Archbishop Weisenburger leads Detroit faithful in mourning Pope Francis’ death

    Photo of Cesar Chavez Academy’s High School Robotics team, the AzTech Eagles, after their successful performance at the FIRST State Robotics Competition. Photo taken by the AzTech Eagles robotics team.

    Southwest Detroit Robotics Teams Earn Recognition at District, State and World Competitions

    Attendees of Youth In Action for Immigration’s conference gather together for a group photo. Photo by Ixel Garcia and Evelyn Garcia

    Immigration Conference Inspires Catholic High School Students to Take Action

    Co-writer and lead actor Alex Ruiz anticipates production of the film Love & Detroit during a recent Investor's Pitch. El co-guionista y actor principal Alex Ruiz anticipa la producción de la pelicula Love & Detroit durante un reciente Investor's Pitch

    Filmmakers Return Home to Challenge Hollywood’s Lens

    La Basilica of Ste. Anne, un emblemático templo de 139 añosserá completamente restaurada gracias a una alianza transformadora con The Catholic Initiative. The 139-year-old Basilica of Ste. Anne will undergo a $30 million “complete rehabilitation” thanks to a “transforma- tive partnership” with The Catholic Initiative. (Foto de / Photo by James Silvestri | Special to Detroit Catholic)

    ‘Innovative partnership’ will secure future of Ste. Anne, preserve basilica for generations

    Archbishop-designate Edward J. Weinsenburger stands before St. Augustine Cathedral in Tucson, Arizona.

    Detroit’s new archbishop a caring leader who listens, coworkers and friends say

    Daniel Mata, 18, left, waves a Mexican flag Tuesday, March 4 during a protest at Clark Park. Mata is a junior at Covenant High School Southwest. Photo by Dustin Blitchok/Planet Detroit

    Hundreds Gather in Mass Protest Against Heightened ICE Presence in Detroit

  • Opinion
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    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Southwest Detroit’s Cinco de Mayo Parade Prevails Over “Rain and Rumors” to the Enjoyment of Thousands

    Porfirismo and Mexican monumental architecture

    Porfirismo and Mexican monumental architecture

    At the end of the performance, the actors proudly display their certificates for completing the third season of La Carpa Theater

    Brilla! Excels as it Illuminates and Entertains

    Basilica of the National Sanctuary Of Our Lady Of Charity of Cobre

    Basilica of the National Sanctuary Of Our Lady Of Charity of Cobre

    Basilica of Saint Mary Major, Vatican City

    Basilica of Saint Mary Major, Vatican City

    Members of Ballet Folklórico of Wayne State University rehearse calabaceados, a high-energy dance style originating from Baja California, at the Student Center in Detroit, Michigan, on April 16, 2025. The group is preparing for their “¡Viva el Norte!” presentation, which will feature traditional dances from northern Mexico

    Viva El Norte! WSU Ballet Folklorico Celebrates Northern Mexico

    ina Tse during the Commemorative Quilt Project at Neighborhood Art School in Detroit, Michigan, on April 19, 2025. Held ahead of Detroit Fashion Revolution Week, the event honors garment workers lost in the 2013 Rana Plaza collapse in Bangladesh

    Detroit’s Fashion Revolution Week Embraces Circularity, Community, and Cultural Roots

    Yaidimar Narvaez left, and Kathleen Dickinson

    Accomplished Young Southwest Detroit Artist Featured in Multiple Exhibitions

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New $2M Rocket Wealth Accelerator Program Launches Partnership with LISC and SER Metro-Detroit to Support Underserved Residents

Program Promotes Financial Stability for Underserved Residents

EL CENTRAL by EL CENTRAL
December 22, 2022
in Community, Local News
Reading Time: 4 mins read
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The Rocket Community Fund and Local Initiatives Support Corporation (LISC) recently announced the creation of the Rocket Wealth Accelerator Program, which will serve resident clients in Detroit, Cleveland, Milwaukee and Atlanta. The Rocket Wealth Accelerator, through a $2 million investment by the Rocket Community Fund, will provide clients with coaches who will work with them to improve their ability to meet emergency needs, build their credit and grow generational wealth.

Over the next 12 months, LISC staff will onboard and train coaches, connect with community members eager to build savings, establish incentives programming and develop the necessary infrastructure to launch and roll out the program in each market through local community partners.

In addition to coaching, the program also provides matching dollars for participants’ savings plans, with up to $500 for people with large-dollar goals such as purchasing a home or vehicle, and up to $300 for those with short-term or emergency savings goals.

“The Rocket Wealth Accelerator is a small step toward leveling the playing field for Black and minority families who have endured a system that prevents them from accumulating wealth, or passing that wealth onto the next generation,” said Laura Grannemann, Vice President of the Rocket Community Fund, the philanthropic partner of Rocket Companies (NYSE: RKT). “By providing residents with coaching, as well as directly investing in their futures through our one-to-one savings account match program, the Rocket Wealth Accelerator will help put participants on a sustainable path to homeownership.”

The Rocket Wealth Accelerator is available to any income-qualified family, but specifically aims to address systemic racism and racial injustice that have decimated Black wealth. Nearly half of all Black and Hispanic households are unbanked or underbanked, and Black Americans are twice as likely to be denied for credit. The Rocket Wealth Accelerator additionally hopes to put participants on a path to homeownership, combating the Black-white homeownership gap that is wider today than it was when race-based discrimination against homebuyers was legal.

The Rocket Wealth Accelerator leverages the infrastructure of LISCs Financial Opportunity Center® (FOC) network in Detroit, Cleveland, Atlanta and Milwaukee. LISC has a network of more than 130 centers embedded in community-based organizations across the country, which offer job training and placement services, financial coaching and education, income supports and other services aimed to help families boost their savings, build credit, reduce expenses and make sound financial decisions that increase assets.

Once the program is launched in each of the Rocket Wealth Accelerator cities, those interested in becoming potential clients can visit one of the participating FOC locations and sit with a financial coach, who will work with them to understand their long-term goals. Qualified clients include those who are striving toward homeownership, a car purchase or increasing emergency and short-term savings.

One of the participating LISC FOC locations, SER Metro Detroit, is a LISC partner and employment placement agency dedicated to giving clients the resources needed to create a life of self-sufficiency and self-fulfillment.

“SER Metro-Detroit is proud to be a Center for Working Families/Financial Opportunity Center since 2008. We have helped almost 2,000 Detroiters with their financial goals since 2018, including offering a variety of saving and credit-building products, said Veronica Sanchez Peavey, Sr Assistant Vice President at SER Metro-Detroit. “The Rocket Wealth Accelerator funding will support the expansion of these efforts and allow us to offer funds to meet our participant’s emergency needs and establish longer-term savings for essential 3–6-month expenses or for purchasing a car or a home. SER’s ultimate goal is to help our participants and their families build assets and wealth and become financially healthy.”

The Rocket Wealth Accelerator will focus primarily on building savings in the short-, medium- and long-term. In the short-term, the Accelerator will provide coaching and matching incentives to help clients prepare for emergency needs. It will then increase opportunities for savings and credit counseling to facilitate and complement savings goals. Finally, it will lay the groundwork for long-term planning, including retirement, estate planning and more that will aid in the generational transfer of wealth.

“Unemployment in Detroit is at its lowest levels in 20 years and household incomes for families in our city are rising. As Black Detroiters generate more income, it’s important that they understand how to save and to build generational wealth,” said Detroit Mayor Mike Duggan. “We are fortunate to have great community partners in LISC and the Rocket Community Fund to provide not only training but also financial incentives to help program participants build their savings or make important life purchases such as a vehicle or home.”

Participants in the Rocket Wealth Accelerator will also receive access to a free, three-month subscription to Rocket Money, a part of Rocket Companies. Rocket Money, formerly known as Truebill, empowers people to live their best financial lives by managing subscriptions, lowering their bills, building budgets and other valuable services saving them time and money. With Rocket Money, Rocket Wealth Accelerator participants will have a better understanding of their current economic situation while they work with coaches to improve their outlook on their path to homeownership and wealth creation.

Future details about Rocket Wealth Accelerator’s community impact will be shared on www.lisc.org.

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