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    A bridge to adventure: Gordie Howe International Bridge creates international recreation opportunities

    Broderick Manor Comes Back to Life

    Oldest Free Clinic in America is Here in Detroit and Still Serving a Critical Need

    Family portrait of four people outdoors smiling together. Man in center wears a green and red Mexican flag-inspired baseball cap and casual shirt, with his arm around a woman in a dark navy "FIESTA TIGRES" shirt. Two young boys in front wear matching green Detroit Tigers logo t-shirts. All four are smiling warmly at the camera. White siding of house visible in background. Casual outdoor family moment captured in daylight.

    Rooted in Southwest Detroit: For Bianca Cuevas, Community Begins with Family

    Classroom scene with a teacher in a black shirt standing among students seated at desks with tablets. Burgundy walls display a US flag and educational posters in the background.

    Michigan Aumentó Financiamiento para Estudiantes del Idioma Inglés por $12.5 Millones. Defensores Dicen que Persiste una Brecha Grande

    Nighttime protest scene with participants holding signs, including messages in Spanish about police abolition and signs reading "WALKOUT! NATIONWIDE SHUTDOWN JAN 20" and "FROM DETROIT TO MINNEAPOLIS STOP ICE TERROR." Participants bundled in winter clothing.

    LatinX Youth Council Recruitment

    Programas de Reparación de Vivienda de Detroit Se Reabrieron: Quién Califica, Cómo Aplicar

    Three women seated at a table branded "MI PODER" during an event or conference, with colorful striped table runners and informational materials, with event attendees visible in the background.

    La Participación Latina Salta en Michigan Primary Conforme el Poder Político de la Comunidad Crece

    Hotel Yorba’s Next Chapter Is Still Unwritten — And Detroiters Want a Say

  • Featured

    Oldest Free Clinic in America is Here in Detroit and Still Serving a Critical Need

    Latinos Downriver Are Gaining Political Clout

    Dr. Nathalia Jaramillo Receives Warm Community Welcome 

    Two men in dark suits, one holding a framed award certificate labeled "RECONOCIMIENTO." Man on left wearing a maroon tie and medal on ribbon. Formal office setting with windows.

    Mexican Consul Celebrates El Grito Alongside Community Leaders

    Woman with long brown hair in a top bun indoors, wearing a black v-neck top and blue jeans with brown braided belt. She's smiling brightly at the camera with both hands raised playfully near her head. Gold chain necklaces and rings visible. Warm golden lighting illuminates the space, with shelving and home décor items blurred in the background

    Mama Coo’s Boutique Celebrates 10 Years of Style and Community

    DIA Announces Ofrenda Artists Celebrating el Día de Muertos

    WSU’s College of Fine, Performing and Communication Arts Celebrates Latino Artists 

    Wide view of Comerica Park stadium with a large digital scoreboard displaying "Congratulations to our TEAM VENEZUELA TIGRES" and "FIESTA TIGRES!" Decorative tiger statues sit atop the scoreboard structure, with Detroit skyline visible in background

    Fiesta Tigres Sparks Explosion of Tiger Runs: Tigers Score 25 Runs over the Three Game Home Sweep of the Rockies

    Programas de Reparación de Vivienda de Detroit Se Reabrieron: Quién Califica, Cómo Aplicar

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    Saint Kitt’s and Nives

    Talentos Latinos Awards Announces 2026 Honorees Ahead of Oct. 2 Ceremony

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    Independence in Spanish America

    Group portrait of seven women on stage wearing elaborate costumes including traditional embroidered Mexican dresses, ornate headdresses with floral and decorative elements, all in formal attire

    “Bajo las Estrellas de Guerrero” Celebrates Mexican Art and Luly del Real’s Legacy

    WSU’s College of Fine, Performing and Communication Arts Celebrates Latino Artists 

    The shared identity among Latin Americans

    The Sagrada Familia in Barcelona

    Aida Cuevas, “The Queen of Mariachi Music” and Grammy® Award Winner, to Perform with the DSO, September 18

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EL CENTRAL’s Guide to Christmas Shopping in Southwest Detroit

EL CENTRAL by EL CENTRAL
December 15, 2022
in Community, Entrepreneurs, Local Small Business
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  • Martina Guzmán, Ofelia Saenz, and Irma Guzman
  • Alejandro Ugalde
  • December 15, 2022

Why shop at a mall for Christmas? Small businesses are referred to as the ‘backbone’ of the economy, and in Southwest Detroit, there is no shortage of businesses to buy unique, one-of-a-kind gifts. Whether your style is traditional or eccentric, your budget big or small, El Central’s Guide to Christmas Shopping has something for everyone. And when you buy a gift from a small business, you support a community.

Flamingo Vintage

In 2018, Nikki Neuzil opened Flamingo Vintage in what used to be Hectors Men’s Wear, a clothing store at 5449 W. Vernor. The Art Deco department store nestled in the heart of Southwest Detroit turned out to be the perfect location to open Flamingo Vintage and display Neuzil’s vast collection of vintage clothing, jewelry, shoes, leather gloves, and more. Flamingo Vintage is where you can buy unique holiday gifts that aren’t from a retail department store or Amazon. In particular, Flamingo Vintage carries an extensive collection of vintage coats that work perfectly as Christmas gifts. Find classic, structured wool pea coats, military jackets, fur shrugs, and formal and sequined “Mrs. Maisel” style 1950s overcoats in excellent condition. 

Coats range in price from $30 up to $125.

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Mexicantown Bakery

Heading to a holiday party and want a gift people will be talking about all night? Pair “la famosa”Serafina’s Rum Cake with a copy of “Images of America: Detroit’s Mexicantown,” by Maria Elena Rodriguez, Arcadia Publishing. Both are available at Mexican Town Bakery on Vernor Avenue. The popular rum cake is made by Serafina Hernandez, whose son Omar Hernandez owns the bakery. She uses Bacardi to create a moist, flavorful treat that’s a staple at get-togethers throughout the community. It’s the perfect treat to enjoy while browsing the historic images of Southwest Detroit in this beautiful coffee table book.

The book is $26.99. Serafina’s Rum Cake is $38.45, or $15.99 for a 6-inch mini cake. For larger gatherings, the cake can be custom ordered in quarter or half sheets.

Tequila Cabresto

When it comes to craft spirits, nothing says Southwest Detroit like Tequila Cabresto, a perfect gift to bring to holiday parties or to gift to that hard-to-buy-for tequila aficionado. The award-winning brand was started 15 years ago by Southwest Detroit entrepreneurs Antonio Lopez and his father, master agave grower, Silverio Lopez. The Lopez family has been growing agave for four generations, and have created an artisanal tequila that has garnered international recognition. Their awards have even beat out some of the most prestigious, globally recognized tequila brands, including Don Julio, Tres Generaciones and Herradura. Tequila Cabresto is available in stores throughout Southwest Detroit where spirits are sold.


Prices start at around $40 per bottle.

Xochi’s Gift Shop

Walk into Xochi’s Gift shop at 3437 Bagley St, Detroit, and you will walk into a mini version of the kind of folk art markets you find all over Mexico. In 1985, Gloria Rosas opened the shop and began importing hand-woven indigenous blouses, rebozos, pottery, silver jewelry, and Christmas ornaments from her beloved country. Later, her daughter Gloria Baiocco went on shopping trips to Mexico too, bringing an altogether distinct style to the shop. One stand-out item is the handcrafted leather purses and shoulder bags with intricate hand-embossed floral details from the states of Oaxaca, Jalisco, and Guanajuato. Leather handbags are desirable fashion products, and the purses and bags at Xochi’s Gift Shop don’t disappoint.


Purses range in price from $110 to $390.

Rodríguez Vaquerita

There are many reasons to give someone a nice pair of boots for the holidays. First, cowboy boots are fashionable and always trendy. Pair cowboy boots with jeans, a dress, or even a suit, and you feel a little bit taller and a little more confident when wearing them—they are a must for any fashionista’s wardrobe. Rodríguez Vaquerita, a cowboy store at 5698 Vernor Hwy, carries traditional western boots, roper boots, boots with exotic skin, and fashion cowboy boots, handcrafted and imported from all over Mexico.

Mama Coo’s Boutique

Who doesn’t love a great statement accessory piece? Mama Coo’s is a vintage, upscale boutique located in Corktown, and owner Lana Rodriguez does a fantastic job at selecting a unique collection of brooch pins, jewelry, handbags, clothing, and more. At a time when it’s so easy to buy presents that are mass-produced, nothing says Feliz Navidad more than a gift that has character to it. Some of the brooches and jewelry items are modern statement pieces, think early 90s, with bright colors and abstract shapes. Yet you’ll also find classic gemstone brooches that add just the right amount of glam to any outfit. 

Stop by 1701 Trumbull Thursday-Sunday for some stylish vintage jewelry that is reasonably priced. Most items are priced between $5-$50.

27th Letter Books

A wonderful children’s book is the gift that keeps giving because it opens up wonderful new worlds and instills a lifelong love of reading. 27th Letter Books on Michigan Avenue is a great place to browse and shop for interesting books. They carry a carefully curated collection of titles including a selection of Spanish language books for children and young people by notable authors like Isabel Allende. For shoppers who want to support local businesses this season and
encourage a love of books for the young people in their lives, this is a must-stop.

Tags: christmasgiftsholidayssmall businesses
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