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Celebrating Four Generations of Service

Retail Icon Danto Furniture Moves to New Location in Southwest Detroit

EL CENTRAL by EL CENTRAL
November 20, 2022
in Community, Español, Local Small Business, Others
Reading Time: 10 mins read
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  • Alejandro Ugalde
  • November 17, 2022
Español Abajo

Where were you in 1940? Watching the Detroit Tigers win the American League Pennant? Keeping a close eye on Europe and Japan? Or, perhaps, going to the neighborhood theatre to plunk down $.15 to see Walt Disney’s animated masterpiece, “Fantasia”? 

However, most likely, if you were young family man Julius Danto, you were at the kitchen table putting together plans to build a business that would – eventually – go far beyond your expectations. The Lithuanian-Jewish immigrant was determined to make it in America and help others along the way while doing so. Julius opened Danto Furniture in 1940 in Southwest Detroit and the Danto family has never looked back – only forward. 

Danto Furniture employs a multi-lingual staff who are fluent in English, Arabic and Spanish and has satisfied customers throughout metro Detroit, including Allen Park, Dearborn, Dearborn Heights, Ecorse, Hamtramck, Inkster, Lincoln Park, Melvindale, Redford, River Rouge, Riverview, Romulus, Southgate, Trenton, Wayne, Wixom, Woodhaven, Wyandotte and Ypsilanti. 

Current General Manager and 3rd generation Danto, Irwin Danto, said: “I think one of the most important reasons that Danto Furniture has thrived for more than 80 years is because of our dedication to serving others and doing the right thing. My grandfather Julius understood that he was not the only immigrant who had come to this country; nor he realized, was he the only immigrant who needed a hand-up. In many cases, Danto Furniture has been among the first stops for newly arriving immigrants; and we are proud of that.” 

The celebration was nothing less a big party. Danto Furniture offered up to 40% discounts on furniture and appliances; children’s face painting, balloons, popcorn, piñatas, Delia’s Food Truck, cuisine from restaurant El Nacimiento, grocery store E & L Supermercado; and Postres y Delicias by Dianys Salinas. 

Ashley Danto, Irwin’s daughter, who works in Sales and Marketing, said: “I have been working in the business on and off for the past 8 years and I’m in awe of my grandfather Charles Danto, current owner and family patriarch. His work ethic and energy – even at 92 years old – is amazing. He has been in the store 6 days a week , pretty much every week, since he was 19 years old. He is the best salesperson we have; everyone is always looking to talk to “Charlie” and when he is not in the building you can feel the difference.”

Celebrando Cuatro Generaciones de Servicio

La Muebleria ícona Danto Furniture se muda a una nueva ubicación en el suroeste de Detroit

¿Dónde estabas en 1940? ¿Ver a los Detroit Tigers ganar el banderín de la Liga Americana? ¿Seguir de cerca a Europa y Japón? ¿O, tal vez, ir al teatro del vecindario a gastar $.15 para ver la obra maestra animada de Walt Disney, Fantasia?

Sin embargo, lo más probable es que si fueras el joven hombre de familia Julius Danto, estuvieras en la mesa de la cocina elaborando planes para construir un negocio que, eventualmente, iría mucho más allá de tus expectativas. El inmigrante lituano-judío estaba decidido a triunfar en Estados Unidos y ayudar a otros en el camino mientras lo hacía. Julius abrió Danto Furniture en 1940 en el suroeste de Detroit y la familia Danto nunca miró hacia atrás, solo hacia adelante.

Danto Furniture emplea a un personal multilingüe que habla inglés, árabe y español con fluidez y tiene clientes satisfechos en todo el área metropolitana de Detroit, incluidos Allen Park, Dearborn, Dearborn Heights, Ecorse, Hamtramck, Inkster, Lincoln Park, Melvindale, Redford, River Rouge, Riverview, Romulus, Southgate, Trenton, Wayne, Wixom, Woodhaven, Wyandotte e Ypsilanti.

Irwin Danto, actual gerente general y tercera generación de Danto, comento: “Creo que una de las razones más importantes por las que Danto Furniture ha prosperado durante más de 80 años es nuestra dedicación a servir a los demás y hacer lo correcto. Mi abuelo Julius entendió que no era el único inmigrante que había venido a este país; y se dio cuenta, que no era el único inmigrante que necesitaba ayuda. En muchos casos, Danto Furniture ha estado entre las primeras paradas de inmigrantes recién llegados; y estamos orgullosos de eso”.

La celebración fue nada menos que una gran fiesta. Muebles Danto ofreció hasta un 40% de descuento en muebles y electrodomésticos; pintacaritas para niños, globos, palomitas, piñatas, Delia’s Food Truck, gastronomía del restaurante El Nacimiento, la tienda de abarrotes EL Supermercado, al igual que Postres y Delicias de Dianys Salinas.

Ashley Danto, la hija de Irwin, que trabaja en Ventas y Marketing, dijo: “He estado trabajando en el negocio de forma intermitente durante los últimos 8 años y estoy asombrada de mi abuelo Charles Danto, actual propietario y patriarca de la familia. Su ética de trabajo y energía, incluso a los 92 años, es increíble. Ha estado en la tienda 6 días a la semana, casi todas las semanas, desde que tenía 19 años. Es el mejor vendedor que tenemos; todos siempre buscan hablar con Charlie y cuando no está en el edificio, puedes sentir la diferencia.

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