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Detroit’s Master Plan of Policies 2.0 : Why Should Southwest Detroit be Interested and/or Concerned?

Southwest Detroit development is reshaping the region through billions in investment, new infrastructure, and growth plans

Rogelio Landin by Rogelio Landin
June 7, 2026
in Español, Opinion
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It has been my honor and privilege to have been selected to serve on the Master Plan Advisory, 2024/2026. The Advisory was charged with revisiting and updating the original 2009 Plan. For purposes of context and perspective, I believe in providing some historical reference. A lot of work went into the ‘09 plan. It identified 17 areas of focus providing the framework for driving the city forward for the next twenty years. 

For all intents and purposes, the Plan essentially became obsolete 12 months later when Dan Gilbert moved, then Quicken, now Rocket Mortgage to Downtown, sparking a fifteen-year, $7.5 billion series of acquisitions. Add to that investment, the nearly $1 billion for Little Caesar’s Arena in 2014 followed by Phase 2 District Detroit to develop the surrounding area at $1.5 Billion for a total of $10 Billion. 

Let’s us not overlook the $5 billion Canadian investment in constructing the Gordie Howe international crossing and the exponential bi-lateral economic impact it represents to our community, city, state and country. We can’t overlook the billion dollars each in developing the Ford Motor Michigan Central renovation and the new Water Square Apartment/Hotel complex, along with the $200 million each for the U of M Innovation and Opportunity Center taking shape on Grand River with the coming opening of the COSM event venue across from Campus Martius. 

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Doing this quick math, all totaled, these investments represent over $15 billion in projects all located in District 6, Southwest Detroit, the home of Detroit’s Hispanic community. These are investments in us, in our community. Our vitality and diversity are primary reasons they chose to build the new Detroit City FC AlumniFi Field soccer stadium in our community. 

I am proud to have voluntarily represented our community by election, appointment and/or simply to contribute my experience by participating in/on the related Neighborhood Advisory Council’s (NAC) per the Community Benefits Ordinance for a total of nearly $20 billion of economic development in District 6 and Southwest Detroit. All of this has been accomplished while working through and in the aftermath of the largest municipal bankruptcy in history.

The original Master Plan was designed to be fluid, a living document, open to additions, deletions and modifications. However, Detroit took on an entirely unforeseen set of financial challenges that were never anticipated, never mind included in the Plan. So, we find ourselves attempting to update our status and reset our compass for the next twenty years. What’s the reality of that objective? 

We’ve just invested two years of people’s time representing a diverse cross section of citizens and communities to achieve an inclusive consensus for what our way forward will look like. The formal process has concluded. The next six months will involve the formulation of the Plan document for release by year’s end. We just revised a twenty-year plan, fifteen years in, that was technically obsolete after the first year with no mention of what should happen in the next fifteen years. 

Fast forward to today: The next twenty years; five city, state and federal election cycles. The document we produce will be obsolete before it’s printed. Making it a living document fell short of its intended purpose. My recommendation to all concerned will be to make this process permanent, cycling members every four years with every new administration. I recommend Detroit take a look at Charlotte-Mecklinburg for a model as to how we might emulate their process for staying ahead of development plans by updating every two years for the next five years as a growth management strategy.

An important annual event that took place this past week was the Mackinac Policy Conference hosted/sponsored by the Detroit Regional Chamber of Commerce. I invite you to visit the Chamber’s website at www.detroitchamber.com and watch those sessions that may be of interest.

Southwest Detroit will need to exert our position of importance to our city and region given our strategic geopolitical positioning as America’s gateway on the northern border. The Gordie Howe International Bridge is now the means by which we unite three countries and two Continents into one seamless hemisphere. Three quick facts: 

  1. the #2 Land Border crossing by trade volume, 
  2. $21 billion in exports to Canada (2nd most by states) and 
  3. $16.6 billion in exports to Mexico (3rd most by states). 

With the opening of the Gordie Howe, we now have the infrastructure to become number One. There is so much more to share on this topic, but neither time nor space permits at the moment.

Several quick observations; the primary focus at Mackinac was on Education and Workforce Development. The two areas that our community excels in and their importance to the future of our state’s financial health in attracting investment. Yet, what you will notice conspicuously by our absence, is any inclusion of Hispanics in these policy dialogues. Now is the time to assert ourselves as a significant part of a comprehensive solution to the challenges we face in building the future.

Detroit’s Master Plan of Policies 2.0 ¿Por qué Southwest Detroit debería interesarse y/o preocuparse?

Ha sido un honor y un privilegio haber sido seleccionado para formar parte del Master Plan Advisory 2024/2026. Este grupo tuvo la responsabilidad de revisar y actualizar el plan original de 2009. Para brindar contexto y perspectiva, considero importante compartir algunos antecedentes históricos. Se invirtió mucho trabajo en el plan de 2009. Este identificó 17 áreas prioritarias que sirvieron como marco para impulsar el desarrollo de la ciudad durante los siguientes veinte años.

Para todos los efectos prácticos, el plan quedó esencialmente obsoleto apenas 12 meses después, cuando Dan Gilbert trasladó primero Quicken —hoy Rocket Mortgage— al centro de Detroit, lo que dio inicio a una serie de adquisiciones e inversiones que se extendieron durante quince años y sumaron $7.5 mil millones. A esa inversión hay que agregar casi $1 mil millones destinados a Little Caesars Arena en 2014, seguidos por la Fase 2 de District Detroit, con una inversión de $1.5 mil millones para desarrollar el área circundante, alcanzando un total de $10 mil millones.

Tampoco debemos pasar por alto la inversión canadiense de $5 mil millones para la construcción del cruce internacional Gordie Howe y el enorme impacto económico bilateral que representa para nuestra comunidad, nuestra ciudad, nuestro estado y nuestro país. También debemos considerar las inversiones de aproximadamente $1 mil millones cada una para la renovación de Ford Motor Michigan Central y para el nuevo complejo Water Square Apartment/Hotel, así como los $200 millones destinados tanto al U of M Innovation and Opportunity Center, que toma forma sobre Grand River, como a la próxima apertura del recinto para eventos COSM frente a Campus Martius.

Si hacemos cuentas rápidas, todas estas inversiones suman más de $15 mil millones en proyectos ubicados dentro del Distrito 6, Southwest Detroit, hogar de la comunidad hispana de Detroit. Son inversiones en nosotros, en nuestra comunidad. Nuestra vitalidad y diversidad son algunas de las principales razones por las que se eligió nuestra zona para construir el nuevo estadio de fútbol Detroit City FC AlumniFi Field.

Me siento orgulloso de haber representado voluntariamente a nuestra comunidad, ya sea por elección, nombramiento o simplemente aportando mi experiencia a través de mi participación en los Neighborhood Advisory Councils (NAC), conforme a la Community Benefits Ordinance. En conjunto, estas iniciativas representan cerca de $20 mil millones en desarrollo económico dentro del Distrito 6 y Southwest Detroit. Todo esto se ha logrado mientras la ciudad enfrentaba y superaba las secuelas de la mayor bancarrota municipal en la historia de Estados Unidos.

El Master Plan original fue diseñado para ser flexible, un documento vivo, abierto a adiciones, eliminaciones y modificaciones. Sin embargo, Detroit enfrentó una serie de desafíos financieros completamente imprevistos que nunca fueron anticipados ni incluidos en el plan. Por eso hoy nos encontramos tratando de actualizar nuestra situación y reajustar nuestro rumbo para los próximos veinte años. Pero, ¿cuál es la realidad de ese objetivo?

Hemos invertido dos años del tiempo de muchas personas que representan una amplia diversidad de ciudadanos y comunidades para alcanzar un consenso inclusivo sobre cómo debe verse nuestro futuro. El proceso formal ya concluyó. Los próximos seis meses estarán dedicados a la elaboración del documento final, cuya publicación está prevista para finales de este año. Acabamos de revisar un plan de veinte años cuando ya habían transcurrido quince, un plan que técnicamente quedó obsoleto después de su primer año de vigencia, sin abordar lo que debería suceder durante los siguientes quince años.

Avancemos hasta hoy. Estamos hablando de los próximos veinte años, lo que incluye cinco ciclos electorales municipales, estatales y federales. El documento que produzcamos podría quedar obsoleto antes incluso de imprimirse. Convertirlo en un documento vivo no cumplió plenamente con el propósito para el que fue concebido. Mi recomendación para todos los involucrados es que este proceso se convierta en permanente, renovando a sus integrantes cada cuatro años junto con cada nueva administración. Recomiendo que Detroit estudie el modelo de Charlotte-Mecklenburg para evaluar cómo podríamos replicar su estrategia, actualizando el plan cada dos años durante los próximos cinco años como una herramienta de gestión del crecimiento.

Un evento anual importante que tuvo lugar la semana pasada fue la Mackinac Policy Conference, organizada y patrocinada por la Detroit Regional Chamber of Commerce. Invito a los lectores a visitar el website de la organización en www.detroitchamber.com y ver aquellas sesiones que resulten de su interés.

Southwest Detroit deberá hacer valer su importancia para la ciudad y la región debido a nuestra posición geopolítica estratégica como la puerta de entrada de Estados Unidos en la frontera norte. El Gordie Howe International Bridge es ahora el medio que conecta a tres países y dos continentes dentro de un mismo hemisferio integrado. Tres datos rápidos:

  1. Es el segundo cruce fronterizo terrestre más importante por volumen comercial.
  2. Michigan exporta $21 mil millones a Canadá, la segunda cifra más alta entre todos los estados.
  3. Michigan exporta $16.6 mil millones a México, la tercera cifra más alta entre los estados del país.

Con la apertura del Gordie Howe International Bridge, ahora contamos con la infraestructura necesaria para convertirnos en el número uno. Hay mucho más que compartir sobre este tema, pero por ahora ni el tiempo ni el espacio lo permiten.

Algunas observaciones finales: el enfoque principal en Mackinac estuvo centrado en la educación y el desarrollo de la fuerza laboral. Son dos áreas en las que nuestra comunidad sobresale y que son fundamentales para la salud económica futura de nuestro estado y para atraer nuevas inversiones. Sin embargo, algo que llama la atención por su ausencia es la falta de participación hispana en estas conversaciones de política pública. Ahora es el momento de hacernos escuchar y afirmar nuestro papel como una parte esencial de una solución integral a los desafíos que enfrentamos mientras construimos el futuro.

Tags: DetroitSouthwest Detroit
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Rogelio Landin

Rogelio Landin

R o g e l i o L a n d i n, Write-In Candidate for Mayor City of Detroit Rogelio Landin is most renowned nationally for leading LULAC in the precedent setting successful filing of an Amicus in the Bradley v. Milliken II (1976-1978) desegregation case. Winning a favorable ruling in this case served to protect and preserve Bilingual education and the designation of minority status as included in the Civil Rights Act of 1964. This case has had generational national and historical implications for the education of our children and continues to provide for the protection of Hispanic civil rights.

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