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Southwest Detroit Organizations Launch ‘Building a Healthy Future’ Campaign

Bilingual, multi-media messages available for community-wide distribution instill the importance of COVID-19 vaccinations as part of routine preventive health care.

EL CENTRAL by EL CENTRAL
September 7, 2023
in Community, Español
Reading Time: 7 mins read
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Two leading community organizations serving Southwest Detroit, Urban Neighborhood Initiatives (UNI) and the Community Health and Social Services (CHASS) Center, Inc., are launching a communications campaign to stress the importance of making COVID-19 vaccines part of everyone’s regular healthcare.

With the theme of “Building a Healthy Future” in mind and production support from Detroit Public Television, the organizations have created PSA-style video and radio messages, in both Spanish and English, by trusted local leaders to educate the community about the value of making the COVID-19 vaccination part of routine immunizations and other preventive health care.

The initiative also includes a delightful locally produced coloring book that parents can share with their children to bring home the Healthy Future message.

These resources will be offered on the digital platforms of UNI and CHASS. They also will be made available to community partners, local restaurants, and faith-based organizations in an ongoing effort to instill healthy habits. A QR code and links are included in all materials, directing the public to readily accessible vaccination sites.

“We believe that by working together, we can dispel myths and provide factual information in various ways that meet the needs of our community,” said Felix M. Valbuena, Jr., MD, CEO of CHASS Center. “We know that our residents have felt more comfortable going to vaccine sites in their neighborhood because the organizations have staff and volunteers that can communicate in their native language. By going to where people are with information and vaccines, we believe we can better reach our most vulnerable populations.”

The coloring book was created by Alexa Arriaga, a young artist who has been part of UNI’s Southwest Urban Arts Mural Project and who will enter the College for Creative Studies this fall. Reflecting the diversity of the community, the coloring book reinforces the “Building a Healthy Future” message that seeks to reinforce healthy habits, dispel vaccine hesitancy, and normalize COVID-19 vaccines as part of routine care.

UNI’s Executive Director, Christine Bell, said, “UNI understands the importance of partnering with community-based health and food organizations to ensure our residents are well physically and mentally. We have collaborated once again with CHASS as well as others, to ensure there is access in our neighborhood to all vaccines including the COVID-19 vaccine as well as food and mental health resources. With our partners we will continue to strive to make resources more accessible to families and build a healthy future together!”

The digital coloring book will be available for free download at https://chasscenter.org/ap/Healthy_Future_Community_Resources. A limited number of hard copies will be available upon request to community organizations. The coloring book request form can be accessed online via the same webpage.

Both CHASS and UNI offer COVID-19 vaccinations at no cost for persons 6 months of age and older. CHASS Center also provides free COVID-19 testing for all ages.

Additionally, the organizations have compiled a list of COVID-19 vaccination sites including community health centers, city and state resources: https://chasscenter.org/ap/COVID-19-VACCINE-COMMUNITY-RESOURCES

This campaign was supported by a grant from the Michigan Primary Care Association; funding partnerships between community-based organizations and health centers to increase access to the COVID-19 vaccine for vulnerable populations.

Organizaciones del suroeste de Detroit lanzan la campaña 'Construyendo un Futuro Saludable'

Los mensajes bilingües y multimedia disponibles para su distribución en toda la comunidad inculcan la importancia de las vacunas contra el COVID-19 como parte de la atención médica preventiva de rutina.

Dos organizaciones comunitarias líderes, que prestan servicios en el suroeste de Detroit, Urban Neighborhood Initiatives (UNI) y Community Health and Social Services (CHASS) Center, Inc., están lanzando una campaña de comunicaciones para destacar la importancia de hacer que las vacunas COVID-19 formen parte de la atención médica de rutina de todos.

Con el tema de “Construyendo un Futuro Saludable” en mente y el apoyo de producción de Detroit Public Television, las organizaciones han creado mensajes de video y radio al estilo PSA (Anuncio de Servicio Publico), tanto en español como en inglés, por líderes locales de confianza para educar a la comunidad sobre el valor de hacer que la vacuna COVID-19 sea parte de las inmunizaciones de rutina y otros cuidados preventivos de salud.

La iniciativa también incluye un libro creativo para colorear, producido localmente, que los padres pueden compartir con sus hijos para llevar a casa el mensaje de un Futuro Saludable.

Estos recursos se ofrecerán en las plataformas digitales de UNI y CHASS. También se pondrán a disposición de socios comunitarios, restaurantes locales y organizaciones religiosas en un esfuerzo continuo por inculcar hábitos saludables. Se incluye un código QR y enlaces en todos los materiales, dirigiendo al público a sitios de vacunación de fácil acceso.

“Creemos que, al trabajar juntos, podemos disipar mitos y proporcionar información ecuánime de varias maneras que satisfagan las necesidades de nuestra comunidad “, dijo Felix Valbuena, Jr., MD, CEO de CHASS Center. “Sabemos que nuestros residentes se han sentido más cómodos yendo a los sitios de vacunación en su vecindario porque las organizaciones tienen personal y voluntarios que pueden comunicarse en su idioma nativo. Al ir a donde están las personas con información y vacunas, creemos que podemos llegar mejor a nuestras poblaciones más vulnerables”.

El libro para colorear fue creado por Alexa Arriaga, una joven artista que ha sido parte del Southwest Urban Arts Mural Project y que ingresará al College for Creative Studies este otoño. Reflejando la diversidad de la comunidad, el libro para colorear refuerza el mensaje “Construyendo un Futuro Saludable” que busca reforzar los hábitos saludables, disipar la indecisión de la vacuna y normalizar las vacunas COVID-19 como parte de la atención médica de rutina.

“UNI entiende la importancia de asociarse con CHASS y otras organizaciones comunitarias para garantizar que las personas en el suroeste de Detroit tengan acceso a la información y los recursos que necesitan para crear un futuro saludable para sus familias”, dijo Christine Bell, Directora Ejecutiva de UNI. “A través de esta colaboración, llevaremos adelante el mensaje de que las vacunas deben ser parte de la atención médica de rutina, lo que, junto con una dieta saludable, ejercicio y bienestar mental, puede ayudarnos a prosperar como comunidad”.

El libro digital para colorear estará disponible para su descarga gratuita a través de la página web de Building a Healthy Future. Un número limitado de copias impresas estarán disponibles a petición de las organizaciones comunitarias. Se puede acceder al formulario de solicitud de libro para colorear en línea aquí.

Tanto CHASS como UNI ofrecen vacunas COVID-19 sin costo para personas de 6 meses de edad y mayores. CHASS también ofrece pruebas COVID-19 gratuitas para todas las edades.

Además, las organizaciones han agrupado una lista de sitios de vacunación COVID-19 que incluyen centros de salud comunitarios, recursos municipales y estatales: https://es.chasscenter.org/ap/COVID-19-VACCINE-COMMUNITY-RESOURCES

Esta campaña fue apoyada por una subvención de Michigan Primary Care Association; para financiar asociaciones entre organizaciones comunitarias y centros de salud para aumentar el acceso a la vacuna COVID-19 en las poblaciones vulnerables.

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